Public Relations & Social Marketing Insight

Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
78% of CMOs believe custom content is the future of marketing. (Source)
Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)
If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time....

To actually attract and entertain your social media following, small businesses should definitely be posting several times a day from their business’ Twitter, Facebook, and Instagram. The social posts should be high quality and interesting, or you'll never be successful in growing your following. It's also crucial to make sure that small businesses are effectively using their social profiles and followers to promote their business and increase sales. All these things are easier said than done though right?

Well, here’s a handy guide full of great (and easy!) ideas to populate your social feeds with....

So what are social media’s biggest questions?

To find out, we asked.

We solicited feedback and questions from our list of 40,000 email subscribers, asking each of you to ask us anything. And you did! We received hundreds of questions in response, each of which we’re eager to research and reply to. For starters, we grabbed 17 frequent asked questions about social media marketing. Come see how we might answer them....