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Should your brand journalism site live on your corporate site, or be a separate news site? Here are the benefits of and the strategy behind both locations.
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Scooped by Jeff Domansky |
Scoop.it!
Jeff Domansky's insight:
Good interview and online newsroom tips from Mark Ragan and Jim Ylisela.
One of main reasons to house a brand journalism site separate from a corporate site is that the content should never look like marketing. While there is the option to build a page on corporate websites that showcases news, there are better ways of creating an external, news only site and promoting through other channels. Businesses can create an email newsletter that culls content from the brand journalism site. There are also social media channels that push the content to readers like Twitter, Facebook or Pinterest.