“Content needs to be highly entertaining or informative to break through the clutter in today’s media environment,” says Stacy Taffet, Senior Brand Director at PepsiCo.
That’s why the old View-Master toy now has 360-degree imagery and virtual reality capabilities. Automaker Lincoln put itself back on the map with stylish ads featuring an alluring new identity with Matthew McConaughey. And they’re not the only ones. The following old-school brands have recently made comebacks through clever, creative, and strategic content marketing....
Polaroid, Lego, and Pepsi have recently made comebacks through clever, creative, and strategic content marketing – here's a look at their tactics.