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Scoop.it!
An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L'Oréal Paris to find out.... 
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Scoop.it!
Brands have turned to content to tell stories with content marketing. With access to broad distribution channels, it's easier than ever before to consume, create and distribute content. But where should a brand start?
Jeff Domansky's insight:
Here are four simple tips for better brand and business storytelling.
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Key question: Should storytelling change for different age groups? Some surprising answers.