Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Journalism’s Surrender « The Dish

Journalism’s Surrender « The Dish | Public Relations & Social Marketing Insight | Scoop.it

...I should end the year on an upbeat note, shouldn’t I? But Time Inc. ruined it. The surrender of journalism to advertizing and public relations – not alliance with, but surrender to – was the biggest media story of 2013 that the media almost didn’t cover at all. But it’s right there in black and white, if buried on the slowest news day of the year:


Time Inc. will abandon the traditional separation between its newsroom and business sides, a move that has caused angst among its journalists. Now, the newsroom staffs at Time Inc.’s magazines will report to the business executives. Such a structure, once verboten at journalistic institutions, is seen as necessary to create revenue opportunities and stem the tide of declining subscription and advertising sales...

Jeff Domansky's insight:

Andrew Sullivan writes: "This is the way the press ends. Not with a bang but a “revenue opportunity.”"

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What does the future of journalism look like? | Ragan.com

What does the future of journalism look like? | Ragan.com | Public Relations & Social Marketing Insight | Scoop.it
Rebecca Jarvis, business and economics correspondent for CBS News, discusses the current state of journalism, what the future holds, and why companies are scooping up journalists to create rich content for their brands.
Jeff Domansky's insight:

Thoughtful interview with Rebecca Jarvis and Mark Ragan chimes in about brand journalism.

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