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The press is replete with doubters. A prominent NPR host complained about whether or not he would be able to engage in the famous Oreo “twist, lick, and dunk” ritual.
ABC News even conducted a side-by-side comparison of the two cookies rating them on size, twistability (the thin ones broke 75% more often), dunkability (the thin ones took 18 seconds longer to get appropriately soaked), nutrition (the thin ones fared only slightly better), and taste (the regular ones had more of a nice chocolatey taste), with the original version clearly coming out on top.
On top of that, the new Oreo Thins—albeit the company doesn’t talk about it—comes with a 42% price premium over the regular “double-stuffed” Oreo cookies (i.e., a pack of Oreo Thins weighs 10.1 ounce and is priced at $5.49, a regular Oreo pack weighs 14.3 ounce and is priced at $5.49).
So would people buy the over-priced, under-stuffed new Oreo Thins? We think chances are that many people will; here’s why....
Will people pay more for less when it comes to Oreo Thins cookies? Understanding STOP signal modulation in consumer behavior from Psychology Today.