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Scoop.it!
Generation Z makes up the largest percentage (25.9%) of the US population. They aren't even 21 years old yet, but already they are beginning to exhibit influence, consumption, and spending power.So, what do marketers need to know about Generation Z?" Generation Z is mature, self-directed, and resourceful," according to the following infographic by Marketo. They know how to self-educate and find information, and 52% use YouTube or social media for typical research assignments.... 
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Scoop.it!
At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we’re sharing 3 of the most surprising insights we found. A lot of you have asked us about general rules of thumb around what drives (and doesn’t drive) attention – in this post you’ll learn why rules of thumb are difficult to establish and how a lot of the common ideas we have about human attention are more complicated than they seem. In fact, what you’re about to read is going to be rather surprising and we’re hoping to dispel some common myths about attention and web design with data. :)...
Jeff Domansky's insight:
This eye tracking research study offers valuable insight. Recommended reading. 9/10
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Customer Behavior - Generation Z might not be buying your products yet, but its consumption patterns and behaviors will soon inspire big changes in your marketing. Recommended reading for content marketing, PR and marketing prospros. 9/10