The reason that consumers may purchase your product or services really boils down to 4 different factors. These include cultural factors, social factors, psychological motivations and personal motivations. If you think hard enough, every purchase you have ever made has come from one or a combination of these factors. Now lets take a deeper look into each of these factors and how they may relate to inbound marketing....
I decided to curate this article because it gives some factors about what influences people to purchase online instead of using the ads in the newspaper. Of course the social factors, as it says, are really important, because online you can find broad information about the product you would like to purchase. The psychological factor plays huge role also, because online everything seems more colorful and catchy than a regular ad in the newspaper.