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Why Brands Should Be Investing in Content Curation

Why Brands Should Be Investing in Content Curation | Public Relations & Social Marketing Insight | Scoop.it
From www.business.com - May 11, 2017 12:49 AM

Content is king. Create more content. Write more blog posts.


That's the story that many content marketing gurus and social media gurus have been preaching for the last few years.


It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared.


Which is why now more than ever, there is a real need in the world for people who curate great content....

Jeff Domansky's insight:

Wondering why content curation is taking off as a great marketing opportunity? Ross Simmonds shares four benefits of content curation.

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Jeff Domansky's curator insight, May 11, 2017 1:03 AM

Wondering why content curation is taking off as a great marketing opportunity? Ross Simmonds shares four benefits of content curation.
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Content Creation in an Age of Excess

Content Creation in an Age of Excess | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - October 25, 2013 2:07 AM

Small businesses take note: It's no longer about your products and services. It's about giving your customers what they want and need--and not old-fashioned marketing.


What is content creation and curation?

This is just a way to describe the way companies create--and share from other sources--stories and information that their audiences find compelling. Those channels have attempted to disintermediate the traditional relationships that existed between, say, Inc. Magazine and entrepreneurs or IBM and CIOs of global banks. Any company with an online presence can now be a publisher and curator.


The biggest change for small businesses is marketing. It’s no longer just about your products and services--it’s now also about your customer’s wants and needs.


Sure, you know that already, and hopefully you base your sales strategy around it. But your content and online presence may still be mired in the old marketing mentality.So become a content creator and curator. You can get pretty far with these five steps...

Jeff Domansky's insight:

Steve Cody shares five valuable content marketing strategies for every business.

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A Comprehensive Guide to Content Curation

A Comprehensive Guide to Content Curation | Public Relations & Social Marketing Insight | Scoop.it
From socialbarrel.com - September 8, 2014 2:38 AM

...If you haven’t used content curation as part of your content marketing strategy, you could be missing out.  Content curation sites and pages frequently attract audiences because they fulfill a very real need to skip through the clutter and find valuable content.  People simply don’t have the time nor the patience to pore through pages of Google results, Twitter feeds, and Facebook messages in order to find the items that want.  Content curation offers up a considerably faster and potentially useful avenue for discovery.


When you curate content well, you can build up an audience of people who depend on your ability to point them towards the resources they need.  You become an authority figure, a trusted source.  And in the internet, that trust is invaluable....

Jeff Domansky's insight:

Content curation isn’t about creating new content. Instead, it’s about finding and organizing existing content for presentation under a meaningful context. Social Barrel shares curation tips and tools in an excellent overview

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Olivier Milo's curator insight, September 8, 2014 3:21 AM

If you still wonder what content curation is, here's a short guide for you !
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How content curation will make you a content marketing champion - idio

How content curation will make you a content marketing champion - idio | Public Relations & Social Marketing Insight | Scoop.it
From www.idioplatform.com - October 23, 2013 3:51 AM

Content curation is a tremendous opportunity for brands to provide a useful and ever-engaging service for time-poor consumers who are eager to learn, research and be entertained.


When it comes to content, consumers both enjoy and suffer from a plurality of choice.


With something like 2 million new articles published to the web each day, the options can be paralysing for consumers. By curating content from various sources and bringing them together in a branded hub, brands can distill the digital ‘wheat from the chaff’, so that consumers don’t have to....

Jeff Domansky's insight:

Proof positive that curation can deliver marketing results.

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