Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Trump Restaurant case study : How to Build and Measure Social Media ROI |HootSuite Social Media

Trump Restaurant case study : How to Build and Measure Social Media ROI |HootSuite Social Media | Public Relations & Social Marketing Insight | Scoop.it
From blog.hootsuite.com - July 31, 2013 8:48 AM

When STOCK Restaurant opened in early 2012, they set up basic Facebook and Twitter profiles looking to establish a strong online presence. But with no clear social strategy or framework to analyze the success of their social efforts, STOCK’s social media presence had minimal activity and growth.


STOCK wanted to drive new customers through the doors of their brand new restaurant and recognized they needed help in building a strong and effective social presence. They turned to Tent Social for their expertise on social media and marketing....

Jeff Domansky's insight:

Excellent case study. Discover the 3 essential steps that Tent Social took to measure social media ROI with Trump's STOCK Restaurant. Note the chocolate shoes. Tasty!

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A VC: Content Marketing Simplified

A VC: Content Marketing Simplified | Public Relations & Social Marketing Insight | Scoop.it
From www.avc.com - April 3, 2013 1:56 AM

There is a growing market out there for content marketing. Not the old fashioned kind where magazine companies would create custom magazines for brands, marketers, and retailers. I am talking about the Internet version in which brands, marketers, retailers and other businesses create blogs, twitter accounts, facebook pages, and the like and then spend money filling those pages with content.

 

Many brands have full time employees creating this content. Others use third parties and even freelancers to do it. In many ways I see this as the future of online marketing. Instead of paying tens of millions of dollars a year (or more) creating banner ads and paying to run them on pages filled with someone else's content, marketers can create their own web and mobile presences and use the most efficient form of advertising, pay per click advertising, to drive traffic to these pages and then engage in a conversation with their customers and potential customers.

 

I like to think of this as moving the message from a banner to your brand and changing the engagement from a view to a conversation. It also helps that this approach works better on mobile where we are spending more and more of our time every day....

Jeff Domansky's insight:

Fresh thinking about content marketing.

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How Long Does It Take for Content Marketing to Work? | Business 2 Community

How Long Does It Take for Content Marketing to Work? | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 9, 2013 3:17 AM

There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn answers the question in several ways...

 

...What’s it really going to take to get that payoff? Well, this slide here shows you that both business-to-business and business-to-consumer companies with 100 to 200 pages will generate 2.5 times as many leads compared to those who have 50 pages or fewer. It gives you an idea of where you are with your website. If you’re far exceeding that, you have thousands of pages, well then you’re in a different league. But basically for small businesses, this is the target you want to have.

 

Companies that blog more than 15 times per month, we used to tell our clients that they really need to be looking at trying to blog or post new content on their website 3 to 4 times a week. This pretty much right there, 15 times a month for some new content. If you do that, you’re looking at generating five times as much traffic to your website compared to people who aren’t blogging or aren’t generating any kind of new content at all. That’s significant. That’s five times as much traffic....

Jeff Domansky's insight:

I like how this post tries to answer the question of "how long does it take for content marketing to work?" 

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Ruby's curator insight, April 13, 2013 3:38 AM

A question which I bet a lot of those that are  startng would, if not already, ask. Thanks!

 
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The Contentious State of B2B Content Marketing | Marketo

The Contentious State of B2B Content Marketing | Marketo | Public Relations & Social Marketing Insight | Scoop.it
From blog.marketo.com - January 24, 2013 8:13 PM

Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face.

 

The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past. Another standout from the survey found that 90% of respondents are doing some form of content marketing, but are not necessarily doing it correctly.

 

The following infographic provides a visual interpretation of the most revealing stats from the report. It clearly shows us thatcontent marketing is not a fad and will continue to be a driving force for marketers, while at the same time indicating that the majority are still struggling to find a process that works for them and are having trouble garnering buy in from the C-suites....

Jeff Domansky's insight:

Useful stats for your next Content Marketing 101 presentation to senior management...

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