There are loads of digital marketing tools and tactics out there – some that are bright and flashy, others that are the “new shiny object” that quickly lose their luster, and yet others that continue to prove their value by contributing actual revenue to the company’s bottom line.
So which ones should you ditch and which should you make sure are an integral part of your marketing plan? While digital marketing can be exciting and we can all get caught up in fads, the most important question to be asking yourself is, “Am I reaching my target audience?”
After all, if you miss your mark, you may be the proud owner of some fun digital marketing software but you may end up watching your prospects and customers head to the competition. Let’s take a look at some of the best digital marketing strategies that are producing results....
Here's use a useful comparison of digital marketing channels and which are getting results.