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Scoop.it!
The success of your landing pages will largely be determined by the information your present to your visitors. A load of hard to read paragraphs of text about nothing in particular probably isn’t going to have the desired effect.
Jeff Domansky's insight:
More useful content marketing tips. 
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Scoop.it!
Complete guide to auditing the content of a site, including a spreadsheet content audit template that puts data into perspective for better analysis....You can spend a few hours perusing the site, reading some product descriptions and blog posts, and form an opinion based on what stood out to you. But a loosely structured audit won’t give you the whole picture. To really understand the quality of the entire site, you need to assess each page* on the site with standard metrics, so that they can be combined to describe the site as a whole....
Jeff Domansky's insight:
Really useful tips on how to conduct a content audit of your website.
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More useful content marketing tips as well as landing page advice.