Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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13 New Tools to Outsource Your Content Creation in 2016 - Jeffbullas's Blog

13 New Tools to Outsource Your Content Creation in 2016 - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - April 15, 2016 11:44 PM

Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.

Conversely, freelancers are only paid for the work they do.

This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.

This makes outsourcing extremely flexible, which is a huge win for small businesses.

But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.

Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).

Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...

Jeff Domansky's insight:

Here are some surprising tools to help you manage your content creation inside and outside.

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Xtel's curator insight, April 18, 2016 2:51 AM
Labour market is changing very fast. 
Finding on the (e) market tools enabling to manage outsourcing in a flexible way is the sign....
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31 Essential Content Marketing Tools - Verve

31 Essential Content Marketing Tools - Verve | Public Relations & Social Marketing Insight | Scoop.it
From www.verveuk.eu - January 21, 2015 10:42 AM

With businesses allocating more and more money at Content Marketing year upon year, it is important to get the most of out of your time. The SEO Experts at Verve have once again compiled a go-to list for you to reference when marketing your content. We have split this list into 4 categories for your easy consumption:...

Jeff Domansky's insight:

James Whittall at Verve have compiled a blog post of 31 Essential Content Marketing Tools. Excellent social media toolkit. Recommended viewing. 9/10

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3 Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns

3 Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - June 14, 2015 1:10 AM

A study investigating the psychology of social media sharing indicates that people share because they want to make valuable content accessible to others.


When your audience members scrutinize your social media content, they form an opinion about your brand based on what you put out there, and they determine whether to share you content with their own audiences.


The buzz and engagement your Facebook page or Twitter account enjoys in the days or weeks following its launch may die down pretty quickly if you cannot supply consistently high-quality, share-worthy content to your community. Thankfully, content discovery tools are available to help marketers maintain a high level of engagement on social media....

Jeff Domansky's insight:

Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.

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