Public Relations & Social Marketing Insight

Some headline types get more traction than others for social shares, traffic, and search engine ranking. The headline analyzer helps you understand your headline types to capitalize on this research.

List, “how to”, and question headlines typically see the strongest results for click-throughs. The headline analyzer shows you this and lets you know when you can improve a generic headline....

Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.

Conversely, freelancers are only paid for the work they do.

This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.

This makes outsourcing extremely flexible, which is a huge win for small businesses.

But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.

Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).

Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...

Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience.

The question is, how do you find amazing content to share? Well your own awesome stuff is a great start, but if you live by the 80/20 rule, you might need to look at other sources as well. And for this, you’ll need a system that is time saving and easy to include to your daily routine.

Let’s take a look at some of the top tools that guarantee to save you time in curating the right content for social....