Public Relations & Social Marketing Insight

Simply put, if you’re not measuring, you’re not marketing.

In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.

Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.

Let’s talk about how to get started effectively measuring your content marketing efforts....

Nine out of ten in-house marketers say that content marketing will become more important, but just 38 percent has a content strategy.

There’s a gap to bridge. The infographic by Pardot.com shows interesting data points, among others the four content marketing metrics categories.

The four types of content marketing metrics can be divided in:

• consumption
• Sharing
• lead generation
• sales.

As shown in another point made in the infographic (most popular metrics), the research behind it shows that marketers are focusing on Consumption and Sharing metrics but by also taking into account Lead generation and Sales it keeps the content aligned with business objectives....