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You really need to stop using these phrases.
Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting.x
We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency.
They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.
And they’re the words I’m now promoting replacements for in an effort to abolish their exhausting reign over modern marketing discourse....
Marketing malaprops begone!