Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Content Pillars: A Big Idea For Creating Potent Blog Content

Content Pillars: A Big Idea For Creating Potent Blog Content | Public Relations & Social Marketing Insight | Scoop.it

My father-in-law recently offered to take me to the 2018 FIFA World Cup in Russia, but apart from that, I know next to nothing about the world’s largest country.

As such, you might be wondering why I’m spending so much time on Russian dolls. It’s a fair question, but truth be told, there’s a simple reason for it – content pillars.

Still scratching your head? That’s what I thought.

Trust me – the similarities between Russian dolls and content pillars are easily identifiable once you know what a content pillar is....

Jeff Domansky's insight:

Lucas Miller digs deeper into Matryoshka dolls, content pillars and content marketing.

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5 Copywriting Strategies That Will Improve Your Conversion Rate by 113%

5 Copywriting Strategies That Will Improve Your Conversion Rate by 113% | Public Relations & Social Marketing Insight | Scoop.it

Considering the amount of content that marketers put out there and the investments that goes with it, how great is their ROI? I mean, how many of them generate more visitors to their site, as well as increase sales?


Persuasive copy that converts boils down to understanding how to trigger the right emotions that will induce a potential customer to want to buy from you.


In this article, I’ll show you how to use five proven copywriting strategies to drive both search traffic and rankings to the top....

Jeff Domansky's insight:

Neil Patel offers another superb post filled with excellent advice on how to improve your social marketing

LaMont Price's curator insight, July 31, 2015 3:32 PM

Neil Patel offers another superb post filled with excellent advice on how to improve your social marketing