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The days of banner ads are fading away.
In fact, according to research from IPG and Sharethrough, consumers looked at less intrusive native ads 53 percent more often than display ads. Native ads have also been shown to result in a higher lift in brand affinity (9 percent) and follow-through behavior (18 percent) compared to more traditional advertising.
Today’s consumers want to be as informed by advertising content as they are by articles and blog posts, and this era of native advertising is great news for businesses. Native advertising allows companies to make the jump onto the content bandwagon, providing their target audience with useful information while still leading to conversions....
Here are four steps to get started with a new native advertising campaign .