Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The 18 Best Infographics Of 2014

The 18 Best Infographics Of 2014 | Public Relations & Social Marketing Insight | Scoop.it

You could sift through piles of dense data sets in an attempt to understand the trends and discoveries that emerged in history, psychology, current events, and even fictional dragons in 2014. Or you could look at these infographics, which visualize otherwise overwhelming data as beautiful charts, graphs, and maps.


Co.Design's Infographic of the Day series regularly showcases the best in data visualization, and this past year saw many stellar examples of the power of the well-designed visualization to illuminate information about nearly any subject, from the serious (the daily activities of Congress) to the frivolous (a visual compendium of the world's best dogs).


We couldn't resist promoting Co.Design's own in-house data visualizations: the Great Wheel of Food Mashups and a map of each U.S. state's weirdest eating patterns (we're a bit food-fixated, apparently). Here, our favorite infographics from the past year.

Jeff Domansky's insight:

Co.Design 2014 saw stellar examples of the power of data visualization to shed light on nearly any subject, from politics to dogs. Good reading for fans of infographics and data visualization..

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Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else

Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else | Public Relations & Social Marketing Insight | Scoop.it

Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.


This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."


"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."


Check out the full list of finalists below....

Jeff Domansky's insight:

Lots of social marketing and content marketing inspiration from these finalists in the Shorty Awards.

aanve's curator insight, March 8, 2014 10:02 PM

www.aanve.com

 

Ludovic Ronchaud's curator insight, March 9, 2014 2:11 PM

Des sources d'inspiration pour mettre en place des stratégies marketing/communication sur les réseaux sociaux.

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Most Content Is Crap | Social Media Today

Most Content Is Crap | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Nearly every company, especially in B2B, now practices some form of content marketing. Most of it's garbage, junk—crap. How can you possibly succeed amidst today's deluge of crappy content?


... So what’s with the crappy attitude?


Hang with me. The future’s bright. But here and now, I want to impress something important on you…


Content marketing is not your secret weapon anymore. You might be podcasting, publishing newsletters, offering eBooks, posting videos, etc. Surely, you’re blogging and sharing your stuff with social media.Good for you. These are smart strategies to get discovered online and build relationships. You get that.


But do you get this? Everyone else is doing it too. Seriously, in the recently published research report by Content Marketing Institute and MarketingProfs, it says 93% of B2B companies are active in some way, shape or form in content marketing....

Jeff Domansky's insight:

Barry Feldman says it's getting very crowded in the content world. In factfact, he says most content marketers are producing crap and risk dismal failure without shaking up their approach to producing better content. Read on for some inspiration on how to get your content mojo working. Recommended reading for PR, marketing and content marketing pros.  9/10

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How to design the perfect single page website

How to design the perfect single page website | Public Relations & Social Marketing Insight | Scoop.it
Single page designs can be an excellent technique for tackling smaller websites, even those that you might not think could ever be done without multiple pages. There are tons of great reasons for using a single page site, from ease of maintenance to reduced bandwidth needs.


If you’re tackling a shorter site, one that would normally have a handful of pages, consider using a single page, and see if it will make the project easier and more user friendly. Read on for more information on the benefits, when (and when not) to use them, and some best practices you should follow....

Jeff Domansky's insight:

Great tips for one-page website design.

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13 Minimalist Web Designs for your Inspiration | Inspiration

13 Minimalist Web Designs for your Inspiration | Inspiration | Public Relations & Social Marketing Insight | Scoop.it

Minimalist web designs, when properly done, are always a great source of inspiration. It is very interesting to see how designers approach the task of delivering a project in a simple way. Keeping only important elements in the layout and getting rid of things that are not essential. And remember that you can still use colors in a minimalist website, so don’t worry about having to stick to neutral colors. Check out the examples we have here and give a shot to the minimalist approach in your next project....

Jeff Domansky's insight:

Gisele Muller shares another set of minimalist inspiration with these 13 web designs. Recommended reading.

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Illuminated Long Exposure Photos of Glowing Waterfalls

Illuminated Long Exposure Photos of Glowing Waterfalls | Public Relations & Social Marketing Insight | Scoop.it
Neon Luminance is a brilliant light painting concept created by photographers Sean Lenz and Kristoffer Abildgaard of From the Lenz multimedia productions.

 

The duo used high-powered Cyalume glow sticks of various colors dropped into the waterfalls of Northern California to create an amazing pallet of light paintings. They were able to then capture these brilliant exposures varying from 30 seconds to 7 minutes of submerged trails of light as these sticks floated through the water current. To accomplish the rainbow-like effect seen, they combined several sticks together experimenting with different patterns of illumination.

 

And for you environmentalists, don't worry no harm came to the surrounding nature in this process! The sticks which are buoyant, were never actually opened and all collected at the end of each exposure captured, thus eliminating any toxic gunk from entering the natural water supply....

Jeff Domansky's insight:

Amazing photo project.

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