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Social media managers need to share interesting content with their audiences. It’s part of the new way customers buy. Sharing content from the company’s own blog is easy, but you need to share content from other sources, too. By sharing content that’s not about your brand, you can avoid being too self-promotional on social media. You can also build awareness of your brand and improve your credibility. While there are clear benefits to content curation, it’s not easy. Social media managers could spend a lot of time looking for great content to share, and they may wonder if they’re doing it right. Here are seven tips for easier and more effective content curation....
Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right. So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer. Make sure it’s worthy and relevant to your audience....
Why content curation? First off, you’re likely already doing it in some capacity. According to Curata, more than 83% of marketers curate and share content from third party sources with their customers or prospects. Secondly, content curation can add value, quality and credibility to your content marketing efforts and your brand. Curata also reports that over 50% of marketers say content curation has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement, and 41% of marketers say the number of quality or sales-ready leads increased, too. Finally, as previously mentioned, content creation allows you to create quality, compelling content in less time. As TopRank Marketing’s CEO Lee Odden wrote in his book Optimize: “Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.” Whether you’re thinking about adding content curation to your tactical mix or looking for ideas to boost the quality of your curation efforts, below we offer some best practices, tips, tool suggestions and some examples of how brands are doing it....
If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment.
Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love.
Content curation may never reach content marketing’s prominence. But it’s increasingly important to your overall content marketing strategy. It’s not just something that’s nice to have. (Note: The Week and John Oliver’s This Week Tonight focus solely on curated content.)...
Did you miss this week's #ContentWritingChat? Check out our recap featuring guest host, Guillaume Decugis, for tips on content curation in 2016!
Via Guillaume Decugis
Guillaume Decugis, CEO, Scoop.it:
"Given this is one of our most frequently asked questions, we felt we should design a comprehensive guide on this topic with not just explanations on how content curation helps SEO but also data, results, lessons learned as well as advice and best practices from top SEO experts.
All of this in a visual and easy to read Slideshare format.
So if you still believe content curation is duplicate content or if you want to learn how to make the most of your curated content to improve your search rankings, get our Guide to Content Curation Benefits for SEO now...
Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content that will truly benefit your brand.
According to the Content Marketing Institute, “Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the ‘world’ is talking about that particular topic.” Although it’s true that a lot of curated content comes from outside sources, you can also curate your own content by using content your company has already created....
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Content is king. Create more content. Write more blog posts. That's the story that many content marketing gurus and social media gurus have been preaching for the last few years. It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared. Which is why now more than ever, there is a real need in the world for people who curate great content....
For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.
With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :
- Overview video of a product / solutions
- Intro / Getting started video using animation & UI Mockups
- How To Videos
- Youtube Promo / Promotional Video
- Infographics / Statics bundled to create Use case videos
In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....
If you’re not already practicing content curation on your non-profit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement. This case study shows the effects it had on Northshore Veterinary Hospital’s Facebook Page after just a week of practice. (If you’d like to dig into the strategy of content curation further, this article is for you.) Brita Kiffney is one of the lovely veterinarians at Northshore and is responsible for managing their Facebook Page. We had the pleasure of sitting down with her one day and diving into their Facebook Page and strategy. When we first spoke to her, she was posting as little as one post or fewer per day. When she had the time to upload an original picture of one of her patients, she would do so. If she didn’t have time that day, she wouldn’t. But even with how little she posted to their Page, they still enjoyed solid engagement from their fans. This told us that Northshore’s Page had a ton of untapped potential waiting to be unlocked....
Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15 different ways rather than trying to come up with 15 brand new ideas. Ideas are super hard to come by, and when you get a great one you have to grab on with both hands and squeeze as much value out of it as you can. If you’re not sure what I mean by “repurposing,” think of it as taking a great idea and building off it to create something completely new. Kind of like IKEA Hacking, but for marketers. Repurposing comes in three different flavors: - atomization, which is breaking a single asset up into smaller pieces; - aggregation, which is pulling smaller pieces together into larger long-form assets; and - amplification, which is using the themes & messages of your core content to create related pieces that build the strength of your brand’s connection to the idea/topic overall. We’ll dive into each option separately so you can think about which method or methods makes sense for your content mix and marketing team....
To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortunately, the quantity and quality struggle is real for so many B2B and B2C marketers alike.
Along with finding the right people and creating a sound content strategy, there is the matter of finding the right tools to integrate with your process and help you reach your goals. With the help of Alan Belniak (Content Marketing Manager and Social Media Lead at Alignable), we reviewed 12 of today’s top content marketing tools to save you the legwork.
Below you’ll find key benefits for each tool as well as the “wow factor” that is unique to their solution. As an added bonus, we also asked experts from each of these companies to share their best content marketing tip to provide you with some additional information to add to your content arsenal....
It’s interesting to see that content curation is evolving from an opportunity to a necessity as Julia McCoy from ExpressWriters recently noted in the Search Engine Journal explaining how we must curate content in 2015.
Why is that happening? Why is this accelerating?
As communication shifts from traditional methods (PR, advertising, old-style SEO…) to new ones (content marketing, inbound marketing, social media…), professionals and businesses can not only become their own media: they have to. This is something Brian Solis noted about brands a few years ago, as social networks started to become significant for content distribution, when he said they needed to become media to earn relevance. But today, this is not about brands anymore: social networks are not just significant, they are dominant. They became social media and they’re just the main way we receive and consume content. Even search evolved to reflect that and Google changed their algorithms in a defensive way. Today, this about every company, big or small and whether you think of your business as a brand. Not just businesses but professionals too have to build their personal brands and show thought leadership through the content they publish. At Scoop.it, we like to summarize that by saying that:
You are the content you publish.
But another thing changed as well: after an initial period where we learned how to like, follow, subscribe or mark as spam, we, as content consumers, are regaining control. We have tools to filter the noise, we learn how to manage information overload. So in this new world of communication, professionals or companies who want to get heard need to consider this question:
Do people listen to you because they have to or because they want to?...
Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:
1. Focus on Goals What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.
2. Have Empathy You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.
3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.
4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.
5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.
6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.
7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."
Via Giuseppe Mauriello
Curation is sometimes confusing.
Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.
Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice.
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Here are seven content curation tips to make your job easier.