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With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. Stay tuned.
We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 percent of the crowd will be using their mobile device in some capacity at any given moment....
We're still in the early days of mobile campaign effectiveness measurement. Without a large body of work proving that mobile ads do in fact work, it's important to be able to tell a cohesive story to help demonstrate the value of mobile advertising while the measurement results begin to trickle in....
Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts....
This post makes a great case for why mobile matters to marketers. The money will be there if you get ready to go for it strategically.