Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies. To maintain a healthy relationship between the two teams, some marketers look at social as the creation of micro-content. Yet, others might see this as limiting, considering how the rules of content engagement differ from those of social engagement across various channels. 
No comment yet.
Sign up to comment
|
Scoop.it!
There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportunity...
If executed correctly, you can leverage (and re-leverage) that asset to continually communicate with customers and prospects. A great example of this is CMI’s 100 Content Marketing Examples eBook. That piece of “owned” content was made up of about 50 other pieces of “owned” content. For the most part, top-tier content marketing like this does not depreciate over time (it’s what publishing folks call “evergreen” content), unlike a car. Great content works more like buying a house or property — if it’s good, and can easily be found (location), it will go up in value....
Jeff Domansky's insight:
This post will help you convince senior management of the value of content marketing and its potential for the future.
|
Finding common ground between your social media and content marketing strategies is the way to success...