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Scoop.it!
Are you looking for some practical tips and tools to help with your social media marketing? Do you find it difficult to keep up with how quickly social media is evolving? In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media. 
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Scoop.it!
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time. Mastering the use of hashtags takes practice, testing, experimenting, and more practice. Thankfully, there are few things you can keep in mind that will make the journey much easier. Here are some basic techniques for using hashtags that should help you find your own strategy pretty easily…
Jeff Domansky's insight:
Valuable tips on using hashtags in various social media. Worth reading.
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Scoop.it!
For many businesses, especially small ones, social media is a time-suck. Being active and creating relevant content has a way of unintentionally consuming precious time. Added to this, businesses can’t easily track or attribute social media activity to sales and profits. In fact, more often than not, social media incurs hidden costs. So what’s a business to do? Despite these drawbacks, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process....
Jeff Domansky's insight:
Heidi Cohen shares a really great set of tips on how to use social media at each key purchase point to help convert prospects into customers. Marketers and content marketing pros take note.
Scoop.it!
You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse as compiling an online encyclopedia (thank you Wikipedia!) or creating a database of popular bars that directs you to watering holes around the world. It’s such a great concept, and yet, based on my conversation with other B2B content marketers, I’ve found that it hasn’t been incorporated into many content creation and promotion strategies.
That’s why I’ve put together this short list of questions that will help you gauge how good a job you are (or aren’t) doing of crowdsourcing your content creation efforts. If you can’t answer yes to all of them, chances are that you’re missing out on a few opportunities for easy wins....
Jeff Domansky's insight:
Kevin Cain shares four gtreat ways to crowd source content including: - leverage customer comments - source surveys and polls - work with influencers - take advantage of social media.
No better fundamentals.
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The awesome @IanCleary shares another treasure chest of 45 insocial media tools and tips.