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Automation anxiety reached new heights in 2013, when Carl Benedikt Frey and Michael A. Osborne, researchers at the Oxford Martin School, published a paper estimating that 47% of all U.S. jobs were “at risk” of being computerized over the next two decades. Although the jury is still out about robots stealing jobs, the pace at which AI and deep learning technologies have been advancing isn’t ebbing concerns over a future of disappearing work. As machines increasingly perform complex tasks once thought to be safely reserved for humans, the question has become harder to shrug off: What jobs will be left for people?
A new NBER working paper suggests it’ll be those that require strong social skills — which it defines as the ability to work with others — something that has proven to be much more difficult to automate. “The Growing Importance of Social Skills in the Labor Market,” shows that nearly all job growth since 1980 has been in occupations that are relatively social skill-intensive — and it argues that high-skilled, hard-to-automate jobs will increasingly demand social adeptness....
One challenge, which isn’t new, is the battle for consumer attention. If you’re looking to grow your user base, is there a best way to cost-effectively attract valuable users? I’m increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.
What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence....
The Archbishop of Canterbury has criticised social media for fermenting disagreements, exacerbating what ought to be face-to-face fallouts into wider digital spats with correspondingly inflated consequences.
Writing on his Lambeth Palace blog, the Most Rev Justin Welby, discussed Twitter rage and avoided seeking to ‘set everyone right on everything’ through the medium of online chat forums.
With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content.
This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings. To make an organic marketing plan that works towards your company’s goals, it’s important to know how content marketing, social media and SEO all fit into the same strategy.
Here are 5 ways content marketing, social media and SEO work together to improve organic marketing...
As someone who spends most of his time talking to brands and agencies about content, I see far too many of them keeping content in a silo, rather than using it as part of a holistic marketing plan. Here are a few best practices for using content to supercharge your marketing spend....
If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business? Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. As Syncapse research revealed, Facebook drives revenues. Besides, there’s something to be said for a large audience of engaged users. Actionable Marketing Advice: Create a Facebook presence and be active there. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up....
Remember when Instagram announced that it had the right to sell users’ photos or use them in advertisements? ...One app making waves in this space is Tadaa. If you haven’t yet heard of it, but are a photo fanatic, you should definitely try it out. As with the majority of photo apps, you can alter the photos you take or import by applying selective editing features such as filters and adjustments. Tadaa’s Unique Draw… What sets Tadaa apart, however, is that you can manually apply particular effects with the swipe of your finger. The app also touts other sophisticated features, such as a “tilt shift effect,” which lets you customize the orientation, width and degree of blur to your photos. And while you can share your images with other app users and through your social networks, like Instagram, Tadaa offers both HD and real-time photo sharing capabilities....
By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the work that goes into creating great articles is – well… a lot!? Among the many factors that go into sourcing and crafting great articles, there are many other dynamics that go into making the content searchable and significant for the search engines to determine what, where and how display your written content and rank in the search engines; but for the purposes of this article when we look at how “good” content is created, we’ll be taking a look from the technical perspective and help you find that things aren’t as easy as just creating a readable and engaging article (though it should be that simple)....
With so many fantastic video campaigns released throughout the year, now is as good as any to take a look back at the campaigns and viral videos that made 2012 such a memorable year. From flash mobs to kamikaze cats, there's something for everyone... With the new year just hours away, it’s as good a time as any to reflect upon what has been a memorable year. With more than 72 hours of videos uploaded to YouTube every minute, it’s takes something truly special to stand out. Since the quality of videos has risen this year, the problem that emerged was that there were so many good examples, we could have easily made a list containing 150, which would have defeated the purpose. So in no particular order, here are our top fifty viral campaigns from the past year....
...In a world where your competitors have all shown up on the various social networks, and where your target market is having trouble keeping up (there’s actually a lot of writing now about “social media fatigue”), how will you stand out? In “The Impact Equation,” Julien Smith and I recommend that you learn how to stand out from others, or Contrast. The equation is “Impact= Contrast x (Reach + Exposure + Articulation + Trust + Echo). The following idea is a mix of Contrast plus Exposure. One way that companies are earning new customers is by content that checks two of the three boxes * interesting * helpful... [Chris Brogan talks about the secret of winning the attention war which includes being more personable than your competitors ~ Jeff]
Many companies are still figuring out social media marketing. Businesses are starting to realize that Facebook and other social media channels can influence their target market to create massive traffic and sales. ...Today, if you can get your prospect to “like”, “comment”, and/or “share” your content on Facebook, you are indirectly marketing to their entire sphere of influence. One single “like” may potentially be seen by many friends on a person’s contact list.
It’s those secondary contacts that reflect how the audience has shifted dramatically and how the entire sales conversation is now different. It is the power of the amplification of conversations that start at “one to many” and then become exponential and move to “many to many”.
So how are big brands leveraging this power to their benefit?
Here are 10 ways that big brands are using Facebook to tap into this limitless potential....
[Jeff Bullas offers 10 colorful examples of brand success using Facebook - JD]
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Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report [download page].
The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte....
This infographic from SurePayroll, illustrates peak times and guidelines for Facebook, Twitter, LinkedIn, Pinterest, Tumblr, and Google +. They are all different, but what most share in common is to avoid posting early morning on the weekends, or after 3 pm on Fridays. Start posting at the right time, to get the best results....
"Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.”
This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential.
Online marketers want their Facebook posts to get hundreds if not thousands of comments, their tweets to get retweeted for the world to see and their search engine queries to catapult towards the top of Google.
Nobody wants to be standing in the corner at a New Year’s Eve party without having someone to kiss at midnight. The same can be said for digital marketers. They crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.
If you follow the 6 crucial steps to stay relevant in the digital marketing landscape in 2015, online marketers will be seeking your expertise on how you gained so much ground on the competition....
So you want to get good at social media?
You need to have a plan. A guidebook. A strategy.You need some rules.
And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.
And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...
When it comes content marketing for your business, there are a lot of different ways you can go. Blogging is obviously one of the most popular, but there are also eBooks, eNewsletters, podcasts, and more. One popular type of content creation involves video, and while I have only dabbled in it a bit, I think that many businesses and nonprofits could use video effectively if they tried their hand at it.
The other day I talked about using Vimeo as one option, though of course the biggest option for video uploading and sharing continues to be Youtube. But regardless if you use one or both of these services, or even another option, video can be a great way to tell your story and grab attention. And remember, making a video today does not need to involve lots of money or high priced equipment. Yes, you can do really nice productions, but for some videos, it is perfectly acceptable to use webcams or smartphone cams. Here are five different types of video content you can use online to grab and maintain the interest of your audience...
How many times in the past six months have you read or heard someone reference the phrase “paid, owned, and earned”? I’d venture to say that the answer is more than you can count on your hands (and maybe even your feet as well!). In this post, I’ll explore the evolution of social media marketing that eventually led us to the paid, owned, earned trifecta, and I’ll dive into a few brands that have found success employing it. As brands first began experimenting with social media, they were focused on the acquisition of fans, followers, and advocates. Number of “likes”, hashtag use/trends, and fan increase, these metrics of social success were easy to track and quantify. Soon after, as social media platforms designed solutions for brands, companies began formulating social and digital teams who understood and realized the value and speed of online word of mouth. Through industry and analyst research, they learned that consumers are more likely to engage and transact business with brands that integrate social media, and so they began cultivating content that inspired engagement. From this new interaction, they began seeing actual, authentic expressions – opinions, stories, photos, Tweets – earned out of engagement with their consumers. Wanting more and more of this valuable direct contact, brands began finding ways to generate this compelling content and drive people to sites that contained other authentic content. In doing this, converged media was born.....
After doing this awhile, you get to see the signs of the self-promoter and the quick name-for-themselves artists. You also – with more rarity – get to meet the real deal. So, I was very pleased when he agreed to sit down and chat on topics ranging from the new directions for marketing, listening and relationships, and why “lurking” in social is a good thing....
There aren’t many companies in the world that generate 1 million visitors and over 60,000 leads through their website each month. Especially B2B. HubSpot does.... HubSpot has figured out that Google wants great content, and lots of it. So rather than gaming the system with lots of search engine optimization (SEO) techniques, (which I rant about in my #1 Forbes article ‘The Death of SEO, The Rise of Social, PR, and Real Content) they do the obvious… They generate lots of really good content....
Twitter may be the newest battleground for big brands. While these duels appear to be all in good fun, one can’t help but notice how much attention both sides are getting because of a little friendly brawl. Ad Week highlights two conflicts between four very high profile brands. Oreo recently got dunked by AMC Theatres and Taco Bell mixed it up with Old Spice. Sometimes, Twitter is all about understanding your audience. Oreo asked its followers, “Ever bring your own Oreo cookies to the movie theater?” AMC Theatres replied @Oreo “NOT COOL, COOKIE.” This response was certainly not what Oreo had expected. However, maybe this little dose of creativity and engagement is why AMC Theatres has over 136,000 followers, while Oreo has about 53,000. Shane Adams, the voice of the AMC Theatres Twitter account, explains that these posts are not just about being clever. He says that Twitter is about trust and how a brand’s voice is defined. Once the audience knows the brand personality, they will be able to relate more to the brand. Oreo responded @AMCTheatres, “Fair enough, but don’t hate the player, hate the game.” No hard feelings here, just a little social media creativity....
In a recent survey, more than one third of respondents claimed that social content changed their minds about something they intended to buy. Recommendations from friends and consumer or expert reviews were only part of that equation. In a recent survey, more than one third of respondents claimed that social content changed their minds about something they intended to buy. Recommendations from friends and consumer or expert reviews were only part of that equation. Shoppers now expect a lot more help from brands while they’re shopping online. According to the social media agency Socialyse, 45 percent of customers feel like the internet lacks the personal experience of shopping in a brick-and-mortar store. Part of this is how well an store’s online showroom can display what’s on the shelves: 27 percent of the survey respondents wanted to see videos that show a product in detail; 48 percent said they were inspired by images of products that others had shared on social media sites. Another element is customer service: 40 percent like brands to keep in touch after they make a purchase. You can read more in the infographic below, including a breakdown of men versus women in different age groups. [Valuable insight for marketers, PR and content pros ~ Jeff]
Sympathy for GM.... [As this infographic shows, social marketing has gotten way out of hand ;-) - JD]
Via Steven L. Johnson
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![How Social Content Changes the Way People Shop [Infographic] - SocialTimes | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/SNwaOS-UvQ5-IuGGZjXAQjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Got social media skills? Research says you'd better get them soon. Recommended reading. 9/10