Public Relations & Social Marketing Insight
444.4K views | +4 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Paid Social Ads Convert More Customers | eMarketer

Paid Social Ads Convert More Customers | eMarketer | Public Relations & Social Marketing Insight | Scoop.it
From www.emarketer.com - September 11, 2014 11:49 AM

Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content.


For the most part, though, social media is not the last or only touch for consumers on the path to purchase. According to Convertro’s figures, 87% of interactions with social content were a middle touch, while just over one interaction in 10 was either the last or only touchpoint.


Still, some social venues are more geared toward conversion than others. YouTube stood out in Convertro and AOL’s research as the most likely social media property by far to turn a prospect immediately into a customer—likely because video content like that hosted on YouTube can provide 100% of the information an online shopper needs to make a purchase decision.


The distance between a social touchpoint and a conversion also depended on the type of product being purchased. The research found that more impulsive purchases—such as subscriptions to services like Birchbox or Dollar Shave Club, personal care items and local services—were more likely to appear as social ads and lead immediately to a conversion, as the last or only touchpoint on a consumer’s journey....

Jeff Domansky's insight:

This research study provides really valuable insight on content marketing, how social media channels convert and which channels convert best. Recommended reading. 9/10

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Trump Restaurant case study : How to Build and Measure Social Media ROI |HootSuite Social Media

Trump Restaurant case study : How to Build and Measure Social Media ROI |HootSuite Social Media | Public Relations & Social Marketing Insight | Scoop.it
From blog.hootsuite.com - July 31, 2013 8:48 AM

When STOCK Restaurant opened in early 2012, they set up basic Facebook and Twitter profiles looking to establish a strong online presence. But with no clear social strategy or framework to analyze the success of their social efforts, STOCK’s social media presence had minimal activity and growth.


STOCK wanted to drive new customers through the doors of their brand new restaurant and recognized they needed help in building a strong and effective social presence. They turned to Tent Social for their expertise on social media and marketing....

Jeff Domansky's insight:

Excellent case study. Discover the 3 essential steps that Tent Social took to measure social media ROI with Trump's STOCK Restaurant. Note the chocolate shoes. Tasty!

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

8 KPIs Your Content Marketing Measurement Should Include | CMI

8 KPIs Your Content Marketing Measurement Should Include | CMI | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - February 8, 2013 8:06 PM

Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring “hits” on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made digital marketing reporting more simple and accessible for the average marketing professional. These days, you’re nowhere in marketing if you don’t understand your basic web KPIs, including customer engagement and conversion rates. 


However, as content marketing takes the forefront in digital marketing tactics — especially for B2B and SEO marketing — marketers are still stuck in the stone age as it relates to measuring the effectiveness and impact of various forms of content. For example, consider white papers (or any page turn publication) — they are a common lead generation tactic within content marketing, yet most marketers fail to measure anything beyond “downloads.” The question remains: What can a marketer do to better understand the effectiveness of this type of content?...

Jeff Domansky's insight:

Here is a definitive guide to what KPIs you should be measuring for your content marketing initiatives.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

2012 Social Media Marketing Industry Report

2012 Social Media Marketing Industry Report | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - April 3, 2012 2:40 PM
Are you wondering how your peers are using social media?Wondering if you should focus on Google+ or Pinterest?

 

In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are....

 

[Essential reading for PR 2.0 & content marketing pros - JD]

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research

Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research | Public Relations & Social Marketing Insight | Scoop.it
From www.mobilemarketer.com - August 5, 2013 11:12 AM

Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.


The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers.


"For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....

Jeff Domansky's insight:

This research report and post are extremely valuable for marketers, PR, content marketing and social media pros. It also reminds us that social media still has a long way to go in driving "real" ecommerce. Recommended reading.

more...
Anna Kong's comment, September 26, 2013 9:31 PM
i agree with you jian wang. this article is very informative, it shows that by engaging with consumers it does help the company with its branding and it also applies for free markets.
oliviachristy's curator insight, October 2, 2014 6:00 PM

Consumers need to be engaged or they will switch off. The implication for marketers being that their messages won't be transmitted. 

Facebook is more content heavy than Instagram, with more opportunities for users to engage; group formation, events, sharing for example. Perhaps that has become their downfall in managing to keep their users engaged.

The more messages we see daily, the more we filter out. Instagram is free from complexity and a bombardment of messages and content. It might be its simple, image based, to the point structure that holds an increasingly impatient publics' attention.
luke sumich's curator insight, October 2, 2014 10:38 PM

Want consumer engagement for a luxury brand? Use Instagram
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How Long Does It Take for Content Marketing to Work? | Business 2 Community

How Long Does It Take for Content Marketing to Work? | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 9, 2013 3:17 AM

There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn answers the question in several ways...

 

...What’s it really going to take to get that payoff? Well, this slide here shows you that both business-to-business and business-to-consumer companies with 100 to 200 pages will generate 2.5 times as many leads compared to those who have 50 pages or fewer. It gives you an idea of where you are with your website. If you’re far exceeding that, you have thousands of pages, well then you’re in a different league. But basically for small businesses, this is the target you want to have.

 

Companies that blog more than 15 times per month, we used to tell our clients that they really need to be looking at trying to blog or post new content on their website 3 to 4 times a week. This pretty much right there, 15 times a month for some new content. If you do that, you’re looking at generating five times as much traffic to your website compared to people who aren’t blogging or aren’t generating any kind of new content at all. That’s significant. That’s five times as much traffic....

Jeff Domansky's insight:

I like how this post tries to answer the question of "how long does it take for content marketing to work?" 

more...
Ruby's curator insight, April 13, 2013 3:38 AM

A question which I bet a lot of those that are  startng would, if not already, ask. Thanks!

 
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How American Express Found Its Social Media Groove

How American Express Found Its Social Media Groove | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - May 6, 2012 10:21 PM
American Express's head of social media marketing for the company outlined how the brand got to where it is now.

 

American Express went from virtually zero social media presence in 2009 to being hailed by Advertising Age as the “real winner” at South By Southwest this year.

 

How did AmEx do it? Leslie Berland, SVP of digital partnerships and development at the company, attempted to retrace the brand’s steps during a talk at Mashable Connect, and then dispensed a few social media tips on Friday....

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn