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If you’re like most marketers, you’re waiting for some sign that says your content is “working.” Unfortunately, though, most marketers suffer from two major roadblocks when it comes to understanding whether or not their content efforts are paying off. 
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Last year, IBM poured some cold water on social advertising when it said social sites like Twitter and Facebook had almost no impact on online Black Friday sales. This year, things aren’t much better.In tracking traffic and sales at about 800 e-commerce sites, IBM says it found that only about one percent of visits to e-commerce sites this week come from social networks, according to Jay Henderson, strategy director for IBM. And, once again, just a fraction of one percent of overall orders are made by people coming to the e-commerce site directly from a social network, he said. “I don’t think the implication is that social isn’t important,” Henderson said earlier this week. “But so far it hasn’t proven effective to driving traffic to the site or directly causing people to convert.”...
Jeff Domansky's insight:
Conundrum? Another year, another report on the ineffectiveness of social media advertising. Maybe pass-through cracks are not the best measurement?
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Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring “hits” on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made digital marketing reporting more simple and accessible for the average marketing professional. These days, you’re nowhere in marketing if you don’t understand your basic web KPIs, including customer engagement and conversion rates. However, as content marketing takes the forefront in digital marketing tactics — especially for B2B and SEO marketing — marketers are still stuck in the stone age as it relates to measuring the effectiveness and impact of various forms of content. For example, consider white papers (or any page turn publication) — they are a common lead generation tactic within content marketing, yet most marketers fail to measure anything beyond “downloads.” The question remains: What can a marketer do to better understand the effectiveness of this type of content?...
Jeff Domansky's insight:
Here is a definitive guide to what KPIs you should be measuring for your content marketing initiatives.
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How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter
Here’s the thing: the internet never sleeps. Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine. And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest. And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day. This visual from DOMO looks at how much data is generated every minute across the net....
Jeff Domansky's insight:
That's a heck of a lot of data!
Ignacio Garrido's curator insight,
July 1, 2014 1:14 AM
Exercise 33. Remember you have to send the answer by Moodle. Good Luck¡¡
1. Write an opinion about avantatges and disavantatges of the nes technologies and in relation with the text. 2. What is the most used network in graphic? Why do you think? 3. How many graph's apps do you know? How many do you use daily?
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Measurement matters now more than ever.Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely dropping the ball when it comes to monitoring, reporting, and improving performance.Adobe’s Digital Distress study, which surveyed more than 1,000 marketers, found 76 percent of marketers believe measurement is important, though only 29 percent believe they are doing it well. ...
Jeff Domansky's insight:
A practical approach to content marketing measurement.
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I can’t be the only one to notice this…infographics, “viral” videos, Like and Retweet campaigns, they all seem to be trying a bit too hard lately. For example, most infographics I see today are no more than visual press releases with graphical elements tied to information…and then more information…but wait, then more information. If this was just about visualizing scrolls of information, then anyone using free infographic generating tools and a list of interesting data points could make pinteresting graphics. The key is to think less about the packaging and more about the story you want to tell. But even more importantly, it’s time to put the social in social media and craft the story you want people to talk about and share.
[Shareability, resonance, the importance of storytelling - a must-read from Brian Solis - JD]
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Does your content measure up? Here are some of the tools and metrics that matter.