Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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8 Steps to a Solid Social Media Strategy

8 Steps to a Solid Social Media Strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.8waysin8days.com - November 26, 2014 2:52 AM

In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural.


What do great party guests have? First of all, they look sharp and presentable. That’s where a good social media page design comes in handy. You don’t want your looks to deter potential fans. Secondly, they are polite and warm. You want your social media messages to have a positive, engaging tone. Thirdly, they illuminate a room with sparkling conversation. They bring a dish to pass or a gift for the host. You can achieve these objectives by crafting thoughtful blog content to share and offering special deals for your social media audience....

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Mandy McEwen shares 8 practical ways to get your social strategy working for you.

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How a Winery Uses Social Media to Increase Sales and Brand Loyalty

How a Winery Uses Social Media to Increase Sales and Brand Loyalty | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - November 14, 2013 1:29 AM

Excellent case study on how a Napa Valley winery hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.How can wineries use social media to increase sales when the law prohibits them from giving away product samples?Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty....

Jeff Domansky's insight:

Excellent social marketing case study filled with practical inside and useful social media tips.

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The 80 Rules Of Social Media an infographic

The 80 Rules Of Social Media an infographic | Public Relations & Social Marketing Insight | Scoop.it
From hosting.ber-art.nl - September 4, 2013 11:49 AM

So you want to get good at social media?


You need to have a plan. A guidebook. A strategy.You need some rules.


And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.


And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...

Jeff Domansky's insight:

This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...

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Keep Your Single Page Website and Still Get SEO Results | BoostSuite

Keep Your Single Page Website and Still Get SEO Results | BoostSuite | Public Relations & Social Marketing Insight | Scoop.it
From www.boostsuite.com - June 28, 2013 1:49 AM

...One of the latest trends (or fads..depending on how you look at it) to come about within the past few years is the “single page” or “one page” website.


What is a Single Page Website?

A single page website is comprised of a single HTML or dynamically generated page with a horizontal navigation that leads you to different sections of the page instead of your traditional navigation buttons that when clicked would take you to a new page. The user just scrolls down the one page to that particular content’s section or clicks a link and “jumps” to the correct section. The effect is pretty cool, kind of like being on an elevator and whizzing past the other site sections to arrive at your destination....

Jeff Domansky's insight:

Check out Smashing Magazine’s post for a good overview and great examples of single page websites....

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Social Media: Do You Know Your Audience? | Heidi Cohen

Social Media: Do You Know Your Audience? | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - March 4, 2013 11:54 PM

Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.

 

Once you’ve done your research and have answers to these questions you can create asocial media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful....

Jeff Domansky's insight:

Very useful audience data for marketing, PR and content strategists.

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Deveshnee Moodley's comment, April 29, 2013 2:40 AM
I too found it interesting that that twitter and tumblr were the most popular sites for 18 to 24 year old's. I would have thought Facebook would be number one. However this article is useful as shows the rapid growth of internet and social media. This is relevant information for a marketer to know in terms of digital marketing. The information in this article can be very useful to a marketer, when he/she are implementing marketing strategies.
Delzin Balsara's comment, May 8, 2013 1:20 AM
It is very important to know who your audience is when promoting a new/existing brand. It is clear that this article explains and identifies its' association with groups of all sorts which then creates a large marketing audience. Marketers need to narrow down their target to then establish the best consumers. This article really goes to show how social media marketing site like Facebook may not always have the right technique or strategy to generate popular feedback and awareness.
Fatana Faghiryar's comment, May 9, 2013 6:04 AM
quite an interesting article as it shows the internet and social media growth, which is changing many companies nature to business. this article has simply shown the many social networks site e.g facebook not always has the right marketing techniques.
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5 Ways Marketing has Changed Forever

5 Ways Marketing has Changed Forever | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingstream.io - April 28, 2014 2:11 AM

Like millions of other people today, I spend a lot of my time learning, shopping and interacting online.


Visiting and using Google, Twitter, Facebook and other online apps and platforms throughout my day. Most of the time it's done on my mobile phone and it's all customized to me and my needs.


The mass marketing strategies that worked for my parents generation have turned our world into a noisy one where we're bombarded by somewhere between 5000 and 10,000 messages per day trying to sell us something. The result is that we're so sick and tired of it that we’ve simply evolved to tune it out....

Jeff Domansky's insight:

The mass marketing strategies that worked in the past have turned our world into a noisy one. And, we're not listening anymore!

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Social Media Marketing Campaign Ideas To Improve Your Strategy

Social Media Marketing Campaign Ideas To Improve Your Strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.maynaseric.com - October 26, 2013 3:10 AM

Finding new and different ways to market yourself can be difficult. Fortunately, one effective way is through social media. Read on to learn of how to leverage the power of social media to your advantage. Whether you have a traditional or online business, these tips should help you get started....

Jeff Domansky's insight:

Social media tips made nice n easy.

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Social Media A Must For Brands, But Needs A Strategy, Says Vision Critical Study

Social Media A Must For Brands, But Needs A Strategy, Says Vision Critical Study | Public Relations & Social Marketing Insight | Scoop.it
From www.magnetmediafilms.com - July 17, 2013 1:45 AM

A comprehensive study from market research firm Vision Critical indicates just how important social media is (and will continue to be) for brands, especially when considering product sales. Called From Social to Sale: 8 Questions to Ask Your Customers, the report reveals — based on 6,000+ survey respondents — that consumers are often more likely to purchase items after seeing them and/or interacting with posts about them on the social media platforms Facebook, Twitter, and Pinterest.


More specifically, “4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Facebook, Twitter or Pinterest,” according to the report. Additionally, it found that Pinterest is the site most likely to drive “spontaneous purchasing.”


An article about the report on Cantech Letter summarized some key findings, noting that “social media drives both in-store and online purchases in almost equal numbers. 38% of people who have liked, shared or commented on a product on Facebook have gone on to buy the product. And 43% of people who have favorited or shared a product on any social media platform ultimately purchased it. Facebook is still king in terms of volume, with 75% of respondents logging in daily, compared with 17% for Twitter and Pinterest.”...

Jeff Domansky's insight:

Social media impacts sales and this research report provides more understanding about how sales are impacted. But without a strategy, it's just noise.

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Using Social Media To Support The Purchase Process | Heidi Cohen

Using Social Media To Support The Purchase Process | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - June 26, 2013 9:31 AM

For many businesses, especially small ones, social media is a time-suck. Being active and creating relevant content has a way of unintentionally consuming precious time. Added to this, businesses can’t easily track or attribute social media activity to sales and profits. In fact, more often than not, social media incurs hidden costs.


So what’s a business to do?


Despite these drawbacks, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process....

Jeff Domansky's insight:

Heidi Cohen shares a really great set of tips on how to use social media at each key purchase point to help convert prospects into customers. Marketers and content marketing pros take note.

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