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Scoop.it!
Do you want to bring more pop to your social media marketing? 
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Scoop.it!
Instead of tapping photos of shoe styles on retail mobile apps, imagine being able to pinch, swipe and tap to view the product in a 360-degree, interactive environment. Such experiences could soon be the norm on mobile, thanks to new technology enabling 360-degree immersive experiences.
Jeff Domansky's insight:
360° video content is just around the corner and think what it could mean it to marketing?
Scoop.it!
Why don't more businesses use pictures or videos to explain their products when they can make things so much easier to understand? I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right? But wow, what a pleasant surprise, the Nespresso manual was...you guessed it...made up of pictures! It took no time for us to be sipping some fine espresso out of our new green machine. They've also got a great section right on their website called, "You have just bought a Nespresso machine", with content dedicated to the first use of your machine, troubleshooting, and how to register for the Nespresso club. It's super visual as well....
Jeff Domansky's insight:
Funny thing is, we know video marketing works. And we've got the pictures to prove it.
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Scoop.it!
By 2018, it is predicted that 79% of the web will be video. I’m sure you have noticed the dramatic changes to content, social media, and the web in general. How can marketers stay ahead of the game? I rounded up 15 rockstar marketers to answer the following question:
Jeff Domansky's insight:
John Stokman of Ilos Videos shares video marketing tips from 15 social marketing experts. Recommended reading. 9/10
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Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior.
Jeff Domansky's insight:
Get the picture? Video is a powerful sales conversion tool and strategy.
Scoop.it!
When it comes content marketing for your business, there are a lot of different ways you can go. Blogging is obviously one of the most popular, but there are also eBooks, eNewsletters, podcasts, and more. One popular type of content creation involves video, and while I have only dabbled in it a bit, I think that many businesses and nonprofits could use video effectively if they tried their hand at it. The other day I talked about using Vimeo as one option, though of course the biggest option for video uploading and sharing continues to be Youtube. But regardless if you use one or both of these services, or even another option, video can be a great way to tell your story and grab attention. And remember, making a video today does not need to involve lots of money or high priced equipment. Yes, you can do really nice productions, but for some videos, it is perfectly acceptable to use webcams or smartphone cams. Here are five different types of video content you can use online to grab and maintain the interest of your audience...
Jeff Domansky's insight:
If you're thinking about adding video to your marketing, these are great tips for small biz, PR, marketing and content marketing pros.
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Here are six very useful video tools to enhance your content and social marketing.