Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How To Develop a Winning Social Media Management Strategy | Scoop.it Blog

How To Develop a Winning Social Media Management Strategy | Scoop.it Blog | Public Relations & Social Marketing Insight | Scoop.it

So how are you expected to out social-media half the U.S. teen population, and create a winning strategy you can be really proud of?

The good news is: there is a way. The key is that you’re creating a strategy, not just flying by the seat of your pants. I dove into the statistics provided by HubSpot’s Social Media Benchmark Report, and provided careful steps of my own, to help uncover what a great strategy involves.

If you’re feeling a little overwhelmed by the demands of social media for your business, follow this simple guide. You’ll be well on your way to a social media prowess that makes your competition cower....

Jeff Domansky's insight:

Sujan Patel shares a few practical tips to help you make the most of your social media efforts.

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PR Daily's 2012 Digital PR and Social Media Awards Winners | PR Daily

PR Daily's 2012 Digital PR and Social Media Awards Winners | PR Daily | Public Relations & Social Marketing Insight | Scoop.it

The winners of the first-ever PR Daily Digital PR and Social Media Awards are diverse—they include a couple of nonprofits, one of the world’s largest automakers, several PR firms, a casino, an airline, and a bitchin’ kitchen. 

Despite their differences, all of the winners share a common trait: They were bold. 

Whether it was a tech company’s bold attempt to hijack its competitor’s conference or a nonprofit communicator’s bold reporting trip to the Horn of Africa, the winners reveal a courageous streak among PR and marketing people in the digital age—it’s a brave new world, and they’re not afraid to dive in....

Jeff Domansky's insight:

Lots of social media and content marketing inspiration from the PR Daily award winners...

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The 80 Rules Of Social Media an infographic

The 80 Rules Of Social Media an infographic | Public Relations & Social Marketing Insight | Scoop.it

So you want to get good at social media?


You need to have a plan. A guidebook. A strategy.You need some rules.


And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.


And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...

Jeff Domansky's insight:

This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...

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