Public Relations & Social Marketing Insight

Every story had to have some moment that was there to amuse me — a funny moment, an emotional moment, some original observation I’d made on the scene that no other reporter had. It could just be a nice moment in the script. Every story had to have someone who was more than a talking head, spouting out their point of view on the issue of the day.

To make them more human, it sometimes only took a line of description, an original thought about who they were and why they believed what they believed, a surprising moment, a funny moment on tape.If you cannot find a deep interest in the story to begin with, that's a warning since. As Pixar Filmmaker Andrew Stanton advises in his TED Talk on The Clues to a Great Story:

And that's the first story lesson I ever learned. Use what you know. Draw from it. It doesn't always mean plot or fact. It means capturing a truth from your experiencing it, expressing values you personally feel deep down in your core....