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Yes, content marketing is all about telling your existing and potential customers how your product or service can make a big difference in their lives without sounding like a desperate door to door salesman. It is not just about jotting down a few lines on how to use something or what it does but building strong relationships with your growing audience.
But what does it take to make content that really does click with people? Our industry fondly calls them ‘buzzwords’. Buzzwords are basically marketer fascinations that last for a couple of months; basically until they find another interesting way to sell their products and services. The most difficult thing to do here is keep a tab on what’s trending, the buzzspeak as well create a content strategy and execute it on a regular basis.
Yes, we understand running from pillar to post is what you’re being paid for but let’s make that a little easier for you so you can tread at your own speed.
Here are 10 buzzwords and content marketing definitions to watch out for this year....
Do you have any to add?