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You might be wondering, what is a content audit? If you don't know what I'm talking about, your marketing team is likely not being as thorough as they could be in developing your brand's content strategy.
A content audit is the process of rereading all the content on your site to evaluate where you have gaps in your overall content strategy. Yes, it's as tedious as it sounds. However, it's a process that has extreme payoff.
Great intro and overview of content audits by Adria Saraceno.