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Scoop.it!
This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers. 
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Scoop.it!
Our 2015 State of Social Marketing Report recently dropped. It’s a whopper, consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use for marketing. I’m not trying to dissuade you from downloading this gem, but if you want a quick overview, check out this slide deck and get your social knowledge on in less than 2 minutes....
Jeff Domansky's insight:
Really useful summary of the social marketing report in the SlideShare.
Scoop.it!
Over the past few years, content marketing has evolved from being just another trend, to becoming a necessary component of digital marketing. Businesses of all types and sizes are adopting content marketing tactics to meet their marketing needs, which explains why content marketing has become one of the most competitive online marketing tactics to date.
Jeff Domansky's insight:
This content marketing infographic is full of valuable stats to build your case for content marketing. Recommended reading. 9/10
Jeff Oskin's curator insight,
April 2, 2015 7:57 AM
Content marketing can mean the difference between relevance and irrelevant in your chosen market. Check out this great infographics showing the reasons why you should adopt content marketing to help your bottom line. |
Scoop.it!
Although content has proven itself to be a critically important component of successful marketing in today’s online world, all too often companies are sacrificing the quality of their content for quantity. As we’ve seen, most of the 340 companies we reviewed as part of our initial look at global content quality are producing content that doesn’t measure up. We believe those companies, and the countless others just like them, will be handicapped if they don’t start paying more attention to their content quality....
Jeff Domansky's insight:
Without a focus on quality of content. It's just noise according to this global survey. Highly recommended reading. 9/10
Scoop.it!
Industry expert ShareThis – creator of the widget that allows for sharing on 120 social channels — released an eye-opening study that showed Facebook now makes up 84% of all internet sharing. Twitter is next at about 6%, with Blogger at 5% and Pinterest at 3%. Email makes up less than 1% of all sharing, even though many emails include buttons like ShareThis. Despite Facebook’s domination of all sharing, the study found that it’s actually Pinterest that boasts the most sharing in a number of categories: food & drink, beauty & fitness, home & garden, and shopping. Twitter does best with sports (the games are perfect for live-tweeting) and even beats Facebook in the news category. So if your organization is in any of the Pinterest-leaning fields, or if you have visual content like photos, cartoons, or infographics, you should post them on both Facebook and Pinterest for a one-two punch....
Jeff Domansky's insight:
The latest research reveals how to create the most shareable content, where to post it, and where its value really lies.
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This is absolutely essential reading for PR, marketing and social media pros. 10/10