Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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The Advanced Guide to Content Marketing | Quick Sprout

The Advanced Guide to Content Marketing | Quick Sprout | Public Relations & Social Marketing Insight | Scoop.it
From www.quicksprout.com - April 30, 2013 2:27 AM

The most extensive and detailed guide of advanced content marketing techniques that exists today....

 

... We wanted to give you the most extensive and detailed guide of advanced content marketing techniques available today. This resource is chock full of tactical, immediately actionable ideas that you can implement in your own business — to start building a community of fans and followers, to increase engagement and traffic to your website, and to drive sales. We’ve included everything from planning to writing to promoting your content so you have all the information you need to all be insanely successful and prosperous on the Web — all in one place!...

Jeff Domansky's insight:

Quick Sprout provides an outstanding guide to content marketing. It's useful for newcomers as well as filled with reminders for experienced content marketers. Highly recommended!

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Unite Social and Content Engagement: 4 Ideas for Enterprise Marketers | CMI

Unite Social and Content Engagement: 4 Ideas for Enterprise Marketers | CMI | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - April 9, 2013 9:44 AM

Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies. To maintain a healthy relationship between the two teams, some marketers look at social as the creation of micro-content. Yet, others might see this as limiting, considering how the rules of content engagement differ from those of social engagement across various channels.

Jeff Domansky's insight:

Finding common ground between your social media and content marketing strategies is the way to success...

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Content Marketing Strategy: How to Engage Influencers in Your Industry | CMI

Content Marketing Strategy: How to Engage Influencers in Your Industry | CMI | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - March 23, 2013 12:50 PM

CMI's blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us.... ... we didn’t have the resources to pay for raw, educational content about content marketing, we knew exactly where we needed to turn: our influencers. When we announced the original CMI blog, the first group we reached out to was our database of social influencers. Dozens of these influencers were more than happy to help us out, as we had been promoting them for years without ever asking for anything in return....

Jeff Domansky's insight:

A superb case study showing how CMI used influencers, content marketing and social media to build a successful social business.

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How to Plan Your Entire Website with a Content Map

How to Plan Your Entire Website with a Content Map | Public Relations & Social Marketing Insight | Scoop.it
From webcontentblog.com - April 29, 2013 1:59 AM

How do you create strong, meaningful, powerful content that sells, converts and engages your customers? The secret lies in creating a fool-proof content strategy that works for each and every website right from a small business to a large corporate site. In creating a content strategy for your website, essential tasks such as keyword research, content gap analysis, site maps and content audits take a back-seat to the creation of a content map, a simple diagram that places key pieces of info at your finger tips.

 

A content map is an invaluable tool that assists content strategists and it’s elements are the building blocks for your entire website right from content to design to development and marketing. I like to use the content map that Joe Pulizzi and Christina Halverson used on slide 42 of their slideshare presentation – Web Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI....

Jeff Domansky's insight:

Great suggestions and description of "content maps." I agree with the authors that Piulizzi/Halverson's content map model is worth a look.

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Gary Pageau's curator insight, April 29, 2013 1:17 PM

Great tool for planning your website.
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Social Media: 7 Actions To Copy From Ikea’s Content Curation Strategy

Social Media: 7 Actions To Copy From Ikea’s Content Curation Strategy | Public Relations & Social Marketing Insight | Scoop.it
From communicateskills.com - March 28, 2013 10:08 AM

Ikea USA serves as a blueprint for social media content creation. There are some great ideas to steal from Ikea USA’s editorial calendar.

 

If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals. I’m practically born with a hexagon key in my hand. Therefore, as a devoted brand advocate, I wanted to check out Ikea’s social media strategy; curious to know if it is as innovative as their products. Ikea Sweden is not on Twitter while Ikea USA tweets according to a clear content strategy....

Jeff Domansky's insight:

Lots of lessons from IKEA's content strategies.

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