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A content marketing strategy works as your guiding light when it comes to the planning, production, promotion, and measurement of content. Taking the time to create a solid strategy might seem like more work up-front, but it will reduce your workload over time and make your content more effective.
Now (before you start) is the time to think through your objectives and build a content marketing strategy that will elevate your social media efforts to the next level. We’ve put together a helpful walkthrough that will guide you through each step of the process...
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For small businesses who want to capitalize on social media to market their business, you must have a content marketing strategy. Hootsuite offers a solid guide to getting started with your own.
At the end of the day it's amazing how the S/M/A/R/T approach can be applied to so many things. And yes, having a content strategy is key and making it SMART only help to ensure better levels of success and potential for impact. The Agile Monks