Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why infographics are so important to your content marketing strategy | Inspired Magazine

Why infographics are so important to your content marketing strategy | Inspired Magazine | Public Relations & Social Marketing Insight | Scoop.it

Your infographics are effective marketing tools to build brand awareness. This is due to the fact that visuals used in the illustration of content can convey your business message to the audience easily and so your brand stays in the memory of the audience for a longer time.

You can also use infographics offline for marketing activities. For example, you can take out printed versions of infographics to distribute them on the sidelines of an event or use them on brochures and leaflets to promote your products and services....

Jeff Domansky's insight:

Here are the infographics tips you need get started quickly.

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Ten Benefits of Using Infographics - SiteProNews

Ten Benefits of Using Infographics - SiteProNews | Public Relations & Social Marketing Insight | Scoop.it

According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....

Jeff Domansky's insight:

Just the basics. 10 tips for infographics success.

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How to Create Stunning Infographics in 30 Minutes or Less | Lifehack

How to Create Stunning Infographics in 30 Minutes or Less | Lifehack | Public Relations & Social Marketing Insight | Scoop.it

Learn how to create stunning infographics - without spending hundreds of dollars on a graphic designer or losing your mind - in just 30 minutes or less.

From word clouds to network data visualizations, infographics have become a primary format for content in a relatively short period of time. Although the ‘infographic’ is nothing new, its proliferation and evolution has been nothing short of exponential in the past few years.

Whether you love them or hate them, the rising popularity of infographics can’t be denied.


Via Baiba Svenca, Abi Woldhuis, BookChook, michel verstrepen, Dolly Bhasin , Mayra Aixa Villar
Jeff Domansky's insight:

Really excellent how-to using the impressive Piktochart infographic tool.

Neil Ferree's curator insight, February 26, 2013 10:05 AM

Infographics done right and done well can generate lots of traffic to your http://bit.ly/RichSnippet and build your brand

Charles-Louis Mazerolles's curator insight, March 8, 2013 3:28 AM

good tool to know :-)

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Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Public Relations & Social Marketing Insight | Scoop.it

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;

 

(Unearthed by Andres Taborga)

 

Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.

 

We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!

 

Thank you Robin Good for curating this article.


Via Robin Good
Trude Burnett's curator insight, May 9, 2014 3:48 PM

Good tools to make Infographics

becool's curator insight, May 4, 2015 6:40 AM

Infographics voor zij die er nog steeds zot van zijn.

Sahana Chattopadhyay's curator insight, May 4, 2015 11:59 PM

Infographics are great tools to present curated and focused content from a specific perspective. 

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8 Reasons You Need an SEO Content Strategist

8 Reasons You Need an SEO Content Strategist | Public Relations & Social Marketing Insight | Scoop.it

“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too....Still not convinced? Here are 8 reasons to hire an SEO content strategist....

Jeff Domansky's insight:

Practical tips and eight good reasons why content marketing matters to your business.

Robin Carley's curator insight, October 24, 2014 8:50 AM

We found this to be very effective in reaching our customers and providing them with the information they need in their buyer's journey.

Jeff Domansky's curator insight, October 24, 2014 9:54 AM

Here's why SEO and content are a perfect partnership.

Marco Favero's curator insight, October 24, 2014 5:57 PM

aggiungi la tua intuizione ...

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Tips, tricks and tools for data visualisation: 15 great tools for the job

Tips, tricks and tools for data visualisation: 15 great tools for the job | Public Relations & Social Marketing Insight | Scoop.it

In my previous article I discussed the importance of ensuring that your data is clean and processed before attempting any form of data visualisation. Here I will share some really awesome tools that (once your data is clean and ready to use) you can have at your disposal to create mind-blowing representations of the facts and figures. Here is a list of tools, some more open and adjustable than others, that add value to your raw data and can be used as a source of inspiration and design when approaching the visualisation process....

Jeff Domansky's insight:

Several really useful tools to help you tell a story, communicate or share complex information using data visualization.

Jenifer Rettler's curator insight, July 25, 2013 7:26 PM

We are in the year of "Big Data".   Well if data is big, so is data visualization.  Learn about some great tools to help you visualize your data. 

Anna Parisi's curator insight, August 2, 2013 4:13 PM

This is the future of process optimization 

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Why Brands Must Embrace Visual Social Media in 2013 | Corporate Eye

Why Brands Must Embrace Visual Social Media in 2013 | Corporate Eye | Public Relations & Social Marketing Insight | Scoop.it

As 2013 begins, social media marketing has already grown a bit old school. Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

 

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling. Appropriate, don’t you think?...

Jeff Domansky's insight:

Some smart thinking and insight for marketing and PR pros...

Martin (Marty) Smith's comment, January 4, 2013 4:13 PM
Jeff. Funny thing is I was just arranging to video a session for tomorrow. Visual is king in 2013. Great Scoop. Marty
Martin (Marty) Smith's curator insight, January 4, 2013 4:14 PM

Truer words have NOT been spoken. Embrace the visualization of EVERYTHING or get passed over. Rocking great scoop by Jeff.