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Content marketing costs less than advertising, and more people engage with it.It sounds like a revolution but actually there are some rather unkind hidden truths in all of this.
Much like the pigs at the end of Animal Farm, with the evil predecessor gone, what’s replaced it looks… very similar indeed.George Orwell, Animal Farm:
"Twelve voices were shouting in anger, and they were all alike. No question, now, what had happened to the faces of the pigs. The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which..."
Has content marketing learned from the past lessons of advertising and marketing? Apparently not, as the shouting continues.