Public Relations & Social Marketing Insight

Among the key findings of the survey:

• Blogs and newsletters are most valued by B2B buyers early in the sales cycle, when they are starting to learn about a topic and evaluate products/vendors. 

• Whitepapers are most valued in the beginning and middle parts of the sales cycle, when buyers are attempting to understand a problem.
• Videos, webinars, and detailed tech guides are most useful toward the end of the cycle, when buyers are considering specific vendors and finalizing selection.
• 80% of buyers want to continue to receive content after a sale is completed...