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Content marketing is equal parts strategic, creative, and technical. In order to optimize your content efforts to produce maximum impact, you need to get comfortable with the technical side of content marketing. Content plus tools equals higher ROI! That’s why we’ve put together a list of great technical tips and tools that will help optimize your content marketing results across the board....
For small businesses looking to keep up with bigger players in their industries, tools have emerged to level the playing field, allowing those of us looking to make our voices heard of expanding our reach. From ideation and promotion to tools that help your content truly stand out from the noise, consider how the following platforms can serve to help you reach your content marketing goals – whatever they may be....
Most of us try to find the Google answers to at least 3 – 4 questions on a daily basis. Considering this, the apps or websites which host content about which people ask questions are bound to have huge traffic rates. Wouldn’t you want your website or app to be one of the most talked-about ones? Wouldn’t you want to put up content which prompts user discussions and helps keep you in the news? Finding content ideas that trigger user interaction to bring about a real change in your field of work is a very challenging task. All the more if you need to put up such content on a regular basis. What would help would be a way in which you could find what makes users tick every now and then. What are things people like talking or asking questions about? Bloomberry is a unique online tool that lets you find out just that....
Content marketing tools are an essential part to your content marketing plan. Find out the best tools you can use to promote your business! The content marketing tools that I suggested in this article are just a few out of hundreds available. We can expect to see this area of marketing technology flourish in the future, as content marketing becomes more and more important to businesses in every industry. With a well-documented plan in place and the right tools to support it, you can build a content marketing machine that will help grow your business online. Did I miss to mention your favorite content marketing tool? Share it in the comments section!...
Content marketing is crucial for companies wanting to break through the barriers so many consumers have built to screen out traditional advertisements. Rather than relying on traditional tactics, effective marketers today are storytellers, using narrative content to increase brand awareness, boost lead generation, and grow customer loyalty. Creating and distributing innovative and engaging content isn’t easy, so content marketing tools make a big difference.
Seventy-five percent of marketers are increasing their investment in content marketing, making it more important than ever to find the right software to execute your strategy. Content marketing software streamlines the processes of content curation, editorial planning, content development, and distribution. Benefits of content marketing tools include: mobilizing marketing teams around a set strategy, centralizing content, increasing communication between contributors and editors, and facilitating the creation of interactive and captivating content, amongst others.
Now who better to tell you about the strengths and weaknesses of content marketing tools than the marketers actually using them? At G2 Crowd, we aggregate real-user reviews of the software they use at work. Over 400 content marketers have weighed in on the content marketing tools they’ve used; sharing likes, dislikes, and invaluable insights that can only come with hands-on experience. Below I’ve summarized overall user sentiment regarding the nine content marketing tools that received the highest user satisfaction ratings in our most recent content marketing report.*...
We have identified six B2B content formats in our research that consistently perform better than the average. The six categories or formats are: - Practical guides and helpful content - In vogue and hot topics - Research and insights - Case studies - Infographics We have provided examples of successful B2B content in each category below....
There is a huge amount of content competing for attention; how will you cut through the noise? Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time. By leveraging these content distribution tools, businesses can expand their reach and make a positive impact on their audience with the help of high-quality content. However, you must remember that to leverage these tools to their maximum potential, you must create very high quality and valuable content....
DDid you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?
Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.
In today’s competitive market, you have to invest wisely to make your brand hog the limelight. It’s equally important to judge how well your content marketing strategies are performing against the industry standards. That makes planning your content marketing strategy a vital element in your business success.
Ideally, your strategy should have one simple tenet at its heart – to deliver unique, fresh and informative content that entices your target audience, taps into their interests and drives them to engage with your brand.
For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep....
Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.
Conversely, freelancers are only paid for the work they do.
This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.
This makes outsourcing extremely flexible, which is a huge win for small businesses.
But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.
Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).
Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...
Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money....
To help you reach your target audience and boost traffic, we’ve gathered 25 great content distribution tools for owned, earned and paid media strategies....
Via massimo facchinetti, Os Ishmael
Content promotion takes a lot of time.
In many cases, it takes longer than it does to create the content itself.
This means efficiency is key.
And to achieve efficiency, as well as consistent results from your promotion efforts, you need tools.
Tools help automate boring, repetitive tasks and give you insight into the relevant data by helping you analyze it.
Tools are what this post is all about.
I’ve put together a list of 15 tools that can help you promote content more effectively....
You can learn a lot from your competitors. If you’ve ever wondered why your competitors are outranking you, or getting more social love, this article is for you. With the tools mentioned below, you can learn a lot about your competitors.
Here are 12 tools that will help you get more traffic....
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A content marketing campaign is far more likely to be profitable when you have a solid plan and the right tools for the job.
But, what are the right tools? And, where do you find them?
Here’s a list of 82 content marketing tools that will make your life easier and more productive.
When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing team with the challenge of creating, executing, and measuring a great content marketing strategy without the tools they need to do it well, that's basically what you're doing. Now, you don't need to assemble a huge team to be successful in content; small content teams can still achieve impressive results. What you do need is to give your team the support, structure, and resources it needs to get the job done. Luckily, there are tons of free tools out there to make your content marketing process a little smoother. Below, I've listed eight of my favorite free content marketing tools:...
Small businesses are constantly on the lookout for faster, easier and more cost-efficient ways to create new content. And smartphones are now like all-in-one production studios, empowering us all to make world-class content using a range of fun and often simple-to-use apps. In this post, we’ve teamed up with Product Hunt to guide you through the creative process and share 26 apps that’ll help you create incredible social media content using just your smartphone....
And exactly how are you going to increase your value in 2017?One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook's News Feed algorithm changes, which drastically decreased organic reach. Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017. Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017....
The thing to remember with any type of social media automation is that you will still have to spend some time on social media.
Whether you are replying to a customer or commenting on another person’s post, the human factor still has to be there.
With the social media world going mobile, interaction is always important.
But for those things you can automate, let’s have a look at some of the best social media automation tools available. These tools will help save you time and can do a few other things to make your life easier too.
For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a new piece of content from scratch, especially if you've never done it before. Download the full collection of free content marketing templates here. Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and read about our collection of nearly 400 free, customizable content creation templates. We've broken this list down into types of content marketing, so jump ahead if you specifically want: Content Planning Templates, Written Content Templates, Visual Content Templates, orEmail Templates....
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
At one point, my ideas didn’t do the trick in terms of producing new, engaging, and relevant content. I’m sure you can relate.
It dawned on me that I needed to change my strategy and fully embrace this sentiment from Kevin Roberts: “Ideas are the currency of the future.”
Great ideas are based on logic, data, and emotions. To hit those marks, I use different tools and surveys as well as logic-focused tricks. Here are some that will help you find great content ideas to which your audience will respond....
Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though. We do want more content, butcontent quality matters—we also want to make a greater impact with a single piece. Not to worry; technology has your back. Here’s a great resource on content marketing and a general introductioninfographic, and below are seven tools that will help you create masterful content....
Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience.
The question is, how do you find amazing content to share? Well your own awesome stuff is a great start, but if you live by the 80/20 rule, you might need to look at other sources as well. And for this, you’ll need a system that is time saving and easy to include to your daily routine.
Let’s take a look at some of the top tools that guarantee to save you time in curating the right content for social....
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.
Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.
In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more....
It doesn't matter if you have a well established business or a new one, everyone can benefit from learning to use social media better. But which platform is right for you? The What Social Media Platforms Are Best Suited For Your Business infographic from Quick Sprout helps you determine which platform your target audience uses so you can save yourself some time.
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Ian Cleary puts together a list of great technical tips and tools that will help optimize your content marketing results across the board.