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Social marketing, PR insight & thought leadership - from The PR Coach
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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Public Relations & Social Marketing Insight | Scoop.it
From www.quicksprout.com - February 26, 2016 1:22 PM

Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more....

Jeff Domansky's insight:

Neil Patel shares an invaluable list of tools to help you with your content marketing programs. Highly recommended.  10/10

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Anna Morgan's curator insight, March 2, 2016 6:56 PM

Neil Patel shares an invaluable list of tools to help you with your content marketing programs. Highly recommended.  10/10
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Pros, Cons, Costs of Top 6 Content Distribution Platforms

Pros, Cons, Costs of Top 6 Content Distribution Platforms | Public Relations & Social Marketing Insight | Scoop.it
From contently.com - October 26, 2015 11:50 PM

Since last year, the distribution landscape has changed considerably. One company on the old list went out of business. A few have lost a lot of their relevance. And Facebook has gotten much stronger, continuing on its path to world domination, one suggested post at a time.

Clearly, not all distribution platforms are created equally. Social networks each have certain types of people drawn to their respective news feeds—think of lunchroom cliques from high school. For marketers, it’s crucial that precious ad dollars are spent wisely on the clique that’s most likely to respond to your work. There needs to be clear objects for any distribution initiative so marketers can pair smart content with the right platform, and as a result, the right audience.

As you think about how to make your content more effective, here’s our updated breakdown of the most important distribution platforms in 2015....

Jeff Domansky's insight:

Valuable post to help you relook at the pros and cons of six primary social media channels.

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How'd They Do That? 7 Techniques of Successful Social Media Sharers

How'd They Do That? 7 Techniques of Successful Social Media Sharers | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - August 18, 2015 11:53 PM
I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”

There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.

So I’ve gone about trying to figure them all out.

Check out my DIY tips below for putting together each of these strategies.
Jeff Domansky's insight:

Another epic post from Kevan Lee, loaded with excellent social media tips and tools. Recommended reading. 9/10

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Top 10 Great Tools For Social Content Creation

Top 10 Great Tools For Social Content Creation | Public Relations & Social Marketing Insight | Scoop.it
From www.sociableblog.com - December 16, 2014 11:23 PM
Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts visitors and makes people talk about your site, blog or page. Any company that wants to promote its brand using social media (successfully) knows that simply posting information on a blog or Twitter account won’t solve anything. Your online content needs to be dynamic and creative in order to reach its main target: the client.


As the person in charge with creating engaging content, your life is pretty busy. In order to make your job a little bit easier, we compiled a list of top 10 tools that can help you create amazing content....

Jeff Domansky's insight:

Here's a solid list of social media tools for your social marketing toolbox.

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Terrific new online tools for PR pros

Terrific new online tools for PR pros | Public Relations & Social Marketing Insight | Scoop.it
From www.ragan.com - October 7, 2014 1:51 PM
Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients.
But how do you know which ones are worth the investment?

Trying new tools for the short free trail week is more often than not confusing and time-consuming. It's like trying to buy the best wine. Does anyone actually know how to read the label? Plus, a sample of wine at the store could taste completely different with the food you have planned. Not to mention, who has time to try every single one to find the wines (I mean, tools) they like best.

Lucky for you, I'm a tool connoisseur.
Jeff Domansky's insight:

Tools for every content pro.

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What Social Media Platforms Are Best Suited For Your Business - Blog About Infographics and Data Visualization - Cool Infographics

What Social Media Platforms Are Best Suited For Your Business - Blog About Infographics and Data Visualization - Cool Infographics | Public Relations & Social Marketing Insight | Scoop.it
From www.coolinfographics.com - December 5, 2015 2:35 PM
It doesn't matter if you have a well established business or a new one, everyone can benefit from learning to use social media better. But which platform is right for you? The What Social Media Platforms Are Best Suited For Your Business infographic from Quick Sprout helps you determine which platform your target audience uses so you can save yourself some time.
Jeff Domansky's insight:

Quick reference to social media platforms and basic features.

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Jeff Domansky's curator insight, December 5, 2015 2:33 PM

Quick reference to social media platforms and basic features.
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65+ Content Marketing Tools the Pros Can’t Live Without

65+ Content Marketing Tools the Pros Can’t Live Without | Public Relations & Social Marketing Insight | Scoop.it
From blog.snappa.io - August 24, 2015 1:02 AM

Writing high quality content is just not good enough.First, you need to be writing the right kind of content. Then, you need to optimize it,promote it, and analyze its performance.


While this may seem like a lot of work, there are many tools that can make your life a whole lot easier.


That’s why we’ve put together this comprehensive list of content marketing tools that will help you become an allstar content marketer.  ...

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65 content marketing tools you can use.

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7 Best Content Marketing Tools to Use in 2015 | SEJ

7 Best Content Marketing Tools to Use in 2015 | SEJ | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginejournal.com - January 18, 2015 7:11 PM

Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
78% of CMOs believe custom content is the future of marketing. (Source)
Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)
If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time....

Jeff Domansky's insight:

Not sure where to start? Sujan Patel has seven great tools you can use to master content marketing in 2015:...

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A whirlygig tour of content marketing software - Chief Marketing Technologist

A whirlygig tour of content marketing software - Chief Marketing Technologist | Public Relations & Social Marketing Insight | Scoop.it
From chiefmartec.com - December 3, 2014 1:28 AM

A recent study by ContentPlus shows that 70% of consumers prefer getting to know a company through articles as opposed to through ads. Indeed, with the growing importance of content in attracting new customers and engaging existing ones, content marketing has become an area of focus for many businesses’ marketing efforts.


However, it might be difficult to navigate through the dozens of content marketing tools to find the right one for your needs. In this article, I examine the entire content marketing lifecycle from content planning, content creation, content publishing, content promotion, to content analytics, as well as identifying a representative sample of ten tools that could facilitate each step of the process.....

Jeff Domansky's insight:

Here's a good look at 10 of the best content marketing tools.

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