Public Relations & Social Marketing Insight

Savvy retailers understand that content sells. It’s not enough to have a catalog — consumers spend a lot of time researching and learning about products long before they make an actual purchase. 

Brands need to figure out how to integrate content into their e-commerce strategy. They need to create a voice for the brand and tell a story, strategically using content to drive purchases.

Unfortunately most e-commerce platforms do not provide the content management capabilities needed to manage content-driven commerce experiences. Content-based promotions, expert articles, media, community and other digital content play an important role in the modern commerce experience — but this requires alignment between your content management system and your e-commerce platform.

Let’s look at three ways integration of your web content management platform with your e-commerce system drives better digital commerce experiences....