Public Relations & Social Marketing Insight

Between Facebook, Twitter, LinkedIn and Google+, almost three billion people are active social media users. So how can you leverage them to your business? The answer is simple – by creating interesting and engaging social media graphics.

It’s proven that people are wired to respond to visuals better – did you know that Facebook posts with images get at least 53 percent more engagement, while posts with videos get a boost of a massive 104 percent?If you’re a new brand starting out or an existing one looking to improve your visual strategy – let this article guide you through the basics of social media design. If you’re keen to put these skills into practice, don’t forget to complete the interactive design tutorial at the end of this article!...

Whether you’re a creating graphics for social media or designing an invitation for an upcoming event, the application of graphic design is vast and versatile.

From font pairing and scale, to alignment and white space, the facets of the design world are complex. Let these twenty five epic design tips help you through the pits and the peaks of the creative process.

Click on the images throughout this post to create your own designs with a remix link. Happy designing!

Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design....