Public Relations & Social Marketing Insight
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37 Visual Content Marketing Statistics You Should Know in 2016

37 Visual Content Marketing Statistics You Should Know in 2016 | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - April 12, 2016 11:53 PM

This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.

To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....

Jeff Domansky's insight:

This is absolutely essential reading for PR, marketing and social media pros.  10/10

 
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Twitter Rated Most Effective for Content Marketing | AllTwitter

Twitter Rated Most Effective for Content Marketing | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - December 16, 2014 11:35 PM

A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.

In the third annual Trends report, Axonn Media found that 89 percent of UK marketers used Twitter to distribute content and 75 percent said that they found it to be the most effective channel. This placed Twitter first ahead of LinkedIn which, while in use by 96 percent of marketers, was only cited as effective by 61 percent.

Facebook was given the thumbs up by just 29 percent of respondents.

Overall, social media finished third behind in-person events and blogs for effectiveness....

Jeff Domansky's insight:

This study surprised me and I would really like to see a clearer, more comprehensive look at results rather than an informal "Which one works better?" question.

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