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Do you want to connect with your audience via video?
Looking for tips to convey confidence and authority?
To explore how to improve your on-camera performance, I interview David H. Lawrence XVII.
Everyone likes to watch videos on the web.
According to official statistics from YouTube, they have ” over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.” The statistics portal Statista notes “As of July 2015, more than 400 hours of video were uploaded to YouTube every minute, up from 300 hours per minute in November 2014.”
Wacky cats, wacky stunts, cute cats, cute kids, offensive comedy, and R-rated content are some of the most popular methods to drive traffic. But if someone is trying to promote a product, service, personality or other business, traffic isn’t always the most important metric. Reaching the right audience with the right message becomes the goal. Cute babies might get clicks, but not business.
Audiences are bombarded by words and messages. In a short attention world addicted to entertainment, videos serve as great vehicles for public relations. But videos can be expensive and time-consuming to produce. To discover what works, an all-star panel of publicists and marketers gave us their best advice and, along with me, selected a few of their favorites. Here’s how to gain market share, reach audiences and achieve some of your public relations goals using video in a very competitive world.
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....
Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. (Source: AdWeek Social Times)
A thumbnail image of the video is presented on the search engine results page (SERP), which makes it stand out amongst the text-based listings and is therefore twice as likely to get clicked. What’s more, YouTube is the second largest search engine and the web’s third most trafficked site.
Social success
People love sharing video on social media networks. And social networks are encouraging people to share video. Facebook has made a clear commitment to video adding auto-play, view counts, and more mobile functionality to its native video player. Twitter has a native app allowing you to record, edit and tweet videos under 30 seconds long. Vine is ALL videos.
Live streaming apps such as Blab and Periscope are rocking social media. The list goes on....
Getting ready to take the plunge into video marketing but not sure which videos to start with? Earlier this year, we surveyed over 1000 consumers to find out how they feel about, and interact with, video marketing from businesses.
One of the things we asked about was what types of videos consumers find most helpful. We put together the results in a list of the top three videos every business should have...
How long should your video be? People all over the internet have been asking this for ages! For a long time, the idea was that shorter was better, but recent evidence suggests that long-form videos are now proving more popular, and even YouTube and Vimeo are prioritizing this video content in their search rankings.
However, Tout and Vine are looking to move the trend back to short video. And when I say short, I mean short. Tout offers 15-second video posts, while Vine (from Twitter) offers 6 seconds. The concept of the platforms is to allow only “clips” or video snapshots, rather than long-winded or over-produced content. It’s an interesting direction for video, but it could be the perfect synergy of video and the short attention spans of social networking....
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Video can be a great addition to your landing page, but it doesn’t have to stop there. Video is also a nice way to get more out of your social media efforts. This has become increasingly important as consumers have come to expect a presence from brands and businesses on Facebook, Twitter, Instagram, and other social platforms. Today’s article is the first in a series of blog posts that will dive into how to use social video to drive engagement, drive sales, and establish expertise. According to Buffer, “video is largely underutilized” on Facebook. After analyzing more than 16 million social media posts, Buffer concluded that video gets a lot more engagement than other types of posts, including photos, links, and plain text posts....
Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest. You don’t need expensive camera equipment, though it will add to the quality if you do use something different than you smartphone camera. It should do a decent job until you have the funds to invest in something better. Short videos are like a dessert or snack, just enough to satisfy and not so much that in the middle you’ve had enough and are trying to figure out how to end it sooner rather than later. And getting the story or information visually is almost always preferred to reading about it.
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....
Today I’m going to share lessons from some others who are equally passionate — the innovative marketing and sales leaders from across different industries who use video to drive business and disrupt the status quo.
It’s one thing to learn from the teacher. It’s another to learn from the examples set by the other students.b
They’re the ones in the trenches getting the job done. Whether they’re generating new business leads, building their social media audience, getting more deals done or just trying to make people laugh, there are a lot of great examples out there.
Let’s take a look...
Creating a video animation for your business can be a bigger decision than you might first think. Brand videos are an ambitious venture because they condense everything that you want to say about your business into a short, visual format. It’s like putting your elevator pitch out there for everyone to see, so it has to be perfect.
In this blog, we’re going to talk you through the five most important things to consider when creating a video animation for your business....
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more.But if you know little or nothing about video production, where do you start and how difficult is it likely to be?
Let's take a quick look at seven sites that can really help – and even have you making animated videos in hours. - ReelSEO
- New York Video School
- VideoScribe from Sparkol
- IzzyVideo
- Skype Video Recorder
- Vimeo Video School
- Coursera.org...
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Here are some basic tips on how to make your performance on camera more effective.