Public Relations & Social Marketing Insight

As brand apps lose their luster, marketers need to reassess how they connect with consumers in a mobile-first world. Chatbots are one way they can speak with consumers one-on-one in a place where they are already spending the bulk of their time.

“Chatbots will replace the search window,” said Will Wiseman, chief strategy officer, PHD U.S. “There will be a rapid decline in app usage. The last three years, we have gone from brands’ desire to have mobile-friendly websites, then apps, and [we] now expect to see app activity get cannibalized by bots.”

But before you get chatty, here are some basics on bots....

Packrati.us is a service that makes it easy for you to bookmark your favorite links that you share and that others share with you on Twitter. Packrati.us will bookmark any link that you share, any link in a Tweet that you favorite, or any link that is shared with you in an "@" reply. Packrati.us works with Delicious, Diigo, Instapaper, Pocket, Historius, and Pinboard (not to be confused with Pinterest). Once you've authorized Packrati.us to work with one of your bookmarking services, you're ready to start bookmarking while you Tweet. If you are a Four Square user, you can tell Packrati.us to ignore those links from your check-ins.

If This Then That has been featured here in the past. If This Then That is a service that helps you automate tasks between services. Thousands of people have created If This Then That recipes for automating tasks like saving links from your Tweets to your Evernote account. If you're a Diigo user, you might want to try this IFTTT recipe for saving Tweeted links to your Diigo account....

I thought you might be interested in some of the tools that  IdealSpot and other top Austin startups in town are using.If you do a quick online search you’ll notice that there are more than enough tools to help business owners get their startup up and running. While that’s definitely a major perk of technology, it can also be overwhelming – especially when it comes to subjects like SEO and digital marketing. How much does this tool cost? Will it work for my business? Is it still relevant? Will I be able to understand how it works?

To help make your already hectic startup lifestyle a little less hectic, here are 50 SEO and digital marketing tools to help your startup grow....

If you’re reading this you have likely developed your product, website, or

business and want to promote it and increase customer engagement. Whether you are at Series B funding or still cultivating your startup’s business plan, you can bank on the need for consumer marketing.

Here is a list of 15 little-known (but awesome) marketing tools that businesses and entrepreneurs can employ to increase business intelligence, improve brand awareness, and streamline marketing campaigns...