Public Relations & Social Marketing Insight

For the early part of this century we saw a lot of colorful artwork in the shape of icons and vibrant mascots. Heavily shaded, three-dimensional characters, and richly rendered forms were all the rage.

 

Now, illustration is heading for a more authentic and organic experience. Low-color, hand-drawn looks that are specifically created for a single-site use are becoming more common and are expected to stick around.

 

Custom designs will more often take on a unique, loose and even childish feel. Websites will feel more personable compared to the copy and paste looks we have been seeing thanks to the prevailing flat design/minimalism bandwagon....