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Scoop.it!
After one of its planes crash landed into San Francisco, Asiana Airlines issued a press release that didn't even acknowledge the victims. 
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Scoop.it!
My golden rule of public relations is that “if you don't shape your story somebody else will.” We see this in politics all the time. Think John Kerry and the “swift boat” scandal. Whatever your political view we can all agree ....
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Scoop.it!
Lt. J. Paul Vance is described as ‘composed yet compassionate’ in handling media inquiries after the unthinkable tragedy in Newtown, Conn.
...Last Friday, Lt. J. Paul Vance joined this group after a lone gunman entered Sandy Hook Elementary School in Connecticut and killed 20 children and six adults. For 15 years, Vance has led the public information office for the Connecticut State Police. His tireless work in the days after the shooting has won him praise from journalists, law enforcement officials, and PR practitioners.
Jeff Domansky's insight:
Several excellent crisis management lessons shared in this post from Michael Sebastian at PR Daily.
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Unintended PR fail I'm sure as their Twitter feed expressed sympathy appropriately. A subsequent statement got it better but another crisis PR lesson for all.