Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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NYT Assault on Battery | 15-Seconds Blog

NYT Assault on Battery | 15-Seconds Blog | Public Relations & Social Marketing Insight | Scoop.it

...The Times pretty much disagreesin every respect. They stand by their story which said that the vehicle did not meet its own promises and that the battery failed, requiring the Model S make the last part of its journey on a flatbed truck.

It is not just "he said" vs "she said" however since Tesla published data captured by their onboard computer which seemed to back up some of what they claim....

Jeff Domansky's insight:

Tesla's big mistake was not researching past stories by the NYT automotive reporter. Naive to say the least. 

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Despite a troubling end, Lance Armstrong’s PR offers lessons | PR Daily

Despite a troubling end, Lance Armstrong’s PR offers lessons | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
The seven-time Tour de France winner was stripped of his titles today following a PR campaign that weathered a barrage of criticism for years.

 

...Without taking sides, those of us in the crisis communications field can learn from Armstrong’s PR campaign tactics, fully acknowledging that he crossed the line from offering balance to powering up a turbo-charged spin machine. Some highlights:
• Less is more: A short, strong, well-crafted statement can blunt the sharpest of attacks.

• Taking responses to the masses: A strong social media following is effective in taking your message straight to your supporters, bypassing the media.

• Coordination and consistency: Getting your legal team on the same page as your PR team can help win the courtroom of public opinion.

• Staying on point: Steadily sticking with messaging through the years.

• The big picture: A PR campaign is only as good as the evidence against it.

 

[Lots of lessons from Lance Armstrong's PR and crisis management ~ Jeff]

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Praise for Connecticut State Police spokesperson | PR Daily

Praise for Connecticut State Police spokesperson | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
Lt. J. Paul Vance is described as ‘composed yet compassionate’ in handling media inquiries after the unthinkable tragedy in Newtown, Conn.

 

...Last Friday, Lt. J. Paul Vance joined this group after a lone gunman entered Sandy Hook Elementary School in Connecticut and killed 20 children and six adults. For 15 years, Vance has led the public information office for the Connecticut State Police. His tireless work in the days after the shooting has won him praise from journalists, law enforcement officials, and PR practitioners. 

Vance “has been doing a heroic job under terrible circumstances,” said Gil Rudawski, the crisis communication chief at GroundFloor Media in Denver. “He's running on adrenaline now, but exhaustion will set in soon.” ...

Jeff Domansky's insight:

Several excellent crisis management lessons shared in this post from Michael Sebastian at PR Daily.

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