Public Relations & Social Marketing Insight

Excellent list of algorithm-based content aggregators, including hybrids with voting or editorial components. These are the best of the best tools for content marketing, curation and PR....

...Shuttlerock is a white label photo and content sharing platform embedded on your website. It allows you to generate, curate and publish photos and stories. It means that your website is no longer one dimensional; it’s now multi-dimensional using customers, staff and partners and their social channels to bring your site to life.

What are the key benefits? The platform was born out of the frustration of creating content and engagement at scale. Here are the key benefits that highlight how it it will assist you with the marketing of your business on a social web that craves fresh unique content.

- More high quality engagement leading to more sales. This is created by the generation of ‘real’ content from ‘real’ people. This “is” content marketing.

- Better interaction with customers AND their friends: a social platform on “your” website. And more control of the customer relationship, content and conversations.

- Creates an on-going source of fresh content which you can share to your company’s social channels.

- Higher search engine rankings. Search engines require fresh content and they rate the social conversations that Shuttlerock encourages.

- Helps you build a valuable email list of your customers and their friends....

Social reader app Flipboard has already gathered a substantial base of more than 50-million happy flipping users, who can subscribe to read beautiful magazines constructed from social media updates and RSS feeds. But it’s not finished with the community just yet: its app experience has now become even more personalised with the addition of new features which allow its users to make their own custom magazines.

Yep. If you’re bored with the seemingly endless Flipboard-curated categories covering everything from DIY to news, tech, travel and sport, you can now create your own magazine from whichever social media and online sources you wish. In a bid to make everyone an editor as well as a reader, the new version (which hit Apple’s App Store today) has introduced a new ‘+’ button which allows users to quickly add a video, article, photo or audio clip to their own magazines. Unfortunately, it just extends to individual posts at this stage, not entire feeds.

Capitalising on niche interests, these magazines can be set as public or private, and shared, subscribed to and commented on by other users. Flipboard is also helping to promote the shift to user-curated content by highlighting interesting new user-curated magazines through a new ‘By Our Readers’ section in its content discovery section....