Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Top 20 Inspiring Examples Of Ultra-Minimalist Websites

Top 20 Inspiring Examples Of Ultra-Minimalist Websites | Public Relations & Social Marketing Insight | Scoop.it

In terms of design, the minimalist aesthetic is the visual representation of this concept. Even if in the early days of this style it was very difficult for the designers to achieve its simplicity and clean lines, they have learned to “declutter” the visual to the point of it being the second nature. However, some of the designers take it a step further and cut out almost everything from the design.

Indeed, even if the latest web designs with loud color, trendy headers, and stunning imagery are really attractive, sometimes, it’s nice to see and admire the everlasting minimalist style. The ultra-minimalist websites in this list focus on composition and typography to create clean and simple visuals, and the naked designs are as beautiful as those full of glamour.

Jeff Domansky's insight:

Beautiful minimalist designs to admire.

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9 cutting edge web design trends for 2017

9 cutting edge web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

These technologies have combined to create a huge shift in the web design paradigm, creating, most notably, a responsive (or increasingly mobile-first) design philosophy.


On the aesthetic side, 3 years ago flat design reigned supreme. And then Google introduced Material design, which brought us slightly out of abstraction. 2017 marks the year design takes one more step back into reality. Whether it’s through form, color choice or functionality, 2017 is a year of hybrids, where reality and technology collide to create a seamless browsing experience.


Here are the 9 web design trends we think are going to bridge that gap...

Jeff Domansky's insight:

From animated micro-interactions to split screens to gamification, these are the 9 web design trends we're predicting will be popular in 2017. Great reading and viewing!  10/10

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Skeuomorphism vs. Flat Design vs Material Design

Skeuomorphism vs. Flat Design vs Material Design | Public Relations & Social Marketing Insight | Scoop.it

It’s design vocabulary time! We know you’ve heard these two terms floating around: skeuomorphism and flat design. What do they mean?

 

They’re two contemporary designs trends that each have their own unique style and set of traits. Skeuomorphism creates a sense of familiarity by emulating materials, while flat design stays true to its medium, often feeling minimal and utilitarian.

 

These opposing styles create a major fork in the road for designers (especially those in UI design), and many projects begin with the question of which world to jump into. Luckily, we’re here to help answer that question with an in-depth look at each design style. We’ll also explore Google’s all-new design language, Material Design, which combines the aesthetic of both skeuomorphism and flat design....

Jeff Domansky's insight:

Design ideas: Skeuomorphism creates a sense of familiarity by emulating materials, while flat design stays true to its medium, often feeling minimal and utilitarian.

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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Public Relations & Social Marketing Insight | Scoop.it

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.


Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.


So, the bottom line is: use the right colors, and you win....

Jeff Domansky's insight:

Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10

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24 Examples of Split-Screen Layout In Web Design | Bashooka

24 Examples of Split-Screen Layout In Web Design | Bashooka | Public Relations & Social Marketing Insight | Scoop.it

One of the more interesting design trends is the split-screen layout, in which some kind of vertical break divides portions of the page into two or more parts. A split-screen websites will showcase messages which are equal in terms of importance. If you offer goods, as well as services, you may feature your products on one side of a split screen and then highlight your services on the other side. So here, we take a look at some of examples of split-screen layout in Web design.

Jeff Domansky's insight:

Enjoy some creativity with your coffee.

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10 of the Best Modern Poster Designs to Inspire Creativity

10 of the Best Modern Poster Designs to Inspire Creativity | Public Relations & Social Marketing Insight | Scoop.it
Posters offer a diverse canvas for graphic designers, and some of the very best are not only beautifully designed but also inspiring and thought-provoking. There are hundreds of stunning poster designs that are instantly eye-catching, but we’ve narrowed this list down to a few of the most intriguing examples from the current decade. Whether you prefer to be bold or understated, you’re certain to find something here that will get your creative juices flowing.
Jeff Domansky's insight:

Deliciously creative posters. Recommended viewing. 10/10

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28 of the Best Instagrams to Follow for Design Inspiration

28 of the Best Instagrams to Follow for Design Inspiration | Public Relations & Social Marketing Insight | Scoop.it

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

 

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

 

And it's a jackpot for people who love browsing gorgeous design work. To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. ...

Jeff Domansky's insight:

Check out this carefully curated list of the best Instagram accounts for beautiful illustration, graphic design, photography, typography, street art, and more. Great list!

donhornsby's curator insight, November 8, 2016 11:09 AM
We hope this list helped you find some new designers to follow. May your Instagram feed be much more beautiful for it!
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50 Beautiful Color Combinations (And How to Apply Them to Your Designs)

50 Beautiful Color Combinations (And How to Apply Them to Your Designs) | Public Relations & Social Marketing Insight | Scoop.it

One of the keys to making your design come alive is choosing just the right color combination.

 

Whether you’re attempting to evoke the feelings associated with a breathtaking landscape, a romantic sunset or a dynamic scene bursting with color, it takes a trained eye to bring together the perfect hues to drive your message home.

 

To save you some time and effort in your search for the ideal color combination, we’ve created a list of beautiful color schemes you can use in any of your projects.

 

These color presets are already available for you within Visme, so you can easily apply them to any of your own designs by simply clicking on the color combination of your choice, as seen below....

Jeff Domansky's insight:

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

Jeff Domansky's curator insight, October 14, 2016 10:40 AM

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

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11 of the Best Microsite Examples We've Ever Seen

11 of the Best Microsite Examples We've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it
Enter the rise of microsites. Unlike regular websites, microsites tend to be rather simplistic and easier to navigate. This isn't to say they won't make you want to poke around for a while, though. In fact, the really great ones do just that. Ready to see a few use cases? Check out the list below for some great examples of microsites in action....
Jeff Domansky's insight:
Check out these examples of companies and individuals that created awesome microsites -- and why they were so good.
Marco Favero's curator insight, March 4, 2016 4:12 PM
Check out these examples of companies and individuals that created awesome microsites -- and why they were so good.
Sebastián Muñoz's curator insight, March 7, 2016 10:11 AM

Check out these examples of companies and individuals that created awesome microsites -- and why they were so good.

WikiBlinks's curator insight, March 9, 2016 2:48 AM
Check out these examples of companies and individuals that created awesome microsites -- and why they were so good.